According to the report by Expert Market Research (EMR), the global heated jacket market reached a value of nearly USD 272.41 million in 2023. Aided by the rising consumer appeal for wearable devices and changing climatic conditions, the market is projected to further grow at a CAGR of 15.40% between 2024 and 2032 to reach a value of USD 988.74 million by 2032.
Heated jackets, equipped with battery-powered heating elements, offer a modern solution to staying warm in cold environments. These jackets are particularly popular among outdoor enthusiasts, such as hikers, skiers, and campers, as well as individuals working in cold weather conditions. The integration of smart features, such as Bluetooth connectivity and adjustable temperature controls, further enhances the appeal of heated jackets among tech-savvy consumers.
The heated jacket market growth is fuelled by the increasing awareness of the health benefits associated with maintaining a warm body temperature in cold climates. Exposure to cold weather can lead to various health issues, including hypothermia and frostbite. Heated jackets provide an effective means of preventing such conditions, thereby promoting their adoption among consumers.
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Additionally, the fashion industry’s influence on heated jackets cannot be overlooked. Manufacturers are now focusing on designing stylish heated jackets that cater to the aesthetic preferences of consumers, without compromising on functionality. This has led to a broader acceptance of heated jackets as a fashionable and practical winter apparel option.
The potential for growth in the heated jacket market is further supported by the integration of smart technologies. Manufacturers are incorporating features such as smartphone connectivity, allowing users to control the temperature of their jackets through mobile apps. This convergence of fashion and technology is attracting a younger demographic, who value both style and functionality in their apparel.
Moreover, the development of lightweight and flexible heating elements is enhancing the comfort and wearability of heated jackets. Innovations in battery technology, such as the use of lithium-ion batteries, are improving the efficiency and longevity of heating systems, making heated jackets more appealing for everyday use. This is expected to lead to the heated jacket market growth in the forecast period.
The market is also witnessing a trend towards eco-friendly and sustainable practices. As consumers become more environmentally conscious, manufacturers are exploring the use of recycled materials and energy-efficient heating solutions. This shift towards sustainability is expected to open new avenues for growth and differentiation in the heated jacket market.
North America is a leading market for heated jackets, driven by the region’s harsh winter conditions and the high adoption rate of technological innovations. The United States and Canada are the key contributors to the market’s growth, with a strong presence of leading manufacturers and a significant consumer base engaged in outdoor activities. The demand for heated jackets is further supported by the region’s robust e-commerce infrastructure, facilitating easy access to a wide range of products.
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Europe is another significant market for heated jackets, with Germany, the United Kingdom, France, and the Nordic countries experiencing high demand. The region’s cold climate, coupled with a strong outdoor culture, contributes to the popularity of heated jackets. European consumers are known for their emphasis on quality and sustainability, which influences the market’s product offerings. This is expected to drive the heated jacket market growth.
In terms of challenges, the high cost of heated jackets compared to traditional winter wear remains a barrier to widespread adoption. However, as production processes become more efficient and economies of scale are achieved, prices are expected to become more competitive, making heated jackets accessible to a broader consumer base. This is expected to drive the heated jacket market expansion.
In conclusion, the global heated jacket market is poised for significant growth, driven by technological advancements, a focus on comfort and convenience, and the increasing popularity of outdoor activities. As manufacturers continue to innovate and address consumer demands for style, functionality, and sustainability, the market is expected to witness a surge in demand, offering warmth and comfort to consumers worldwide.
Market Segmentation
The market can be divided based on end user, power, application, sales channel, and region.
Market Breakup by End User
- Men
- Women
Market Breakup by Power
- Up to 5 Volt
- 5 to 7.4 Volt
- Above 7.4 Volt
Market Breakup by Application
- Leisure
- DIY
- Industrial/ Construction
- Others
Market Breakup by Sales Channel
- Supermarkets/Hypermarkets
- Independent Stores
- E-Retailers
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global heated jacket market. Some of the major players explored in the report by Expert Market Research are as follows:
- Robert Bosch Tool Corporation
- Ororo Wear
- Dewalt
- Milwaukee Electric Tool Corporation
- PTAHDUS Gear
- Gerbing Heated Gear, LLC
- Ravean
- Kamik
- Ralph Lauren Europe Sàrl
- Moncler S.P.A.
- Others
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