The new report by Expert Market Research titled, ‘Global Toilet Soap Market Size, Share, Price, Trend, Report and Forecast 2023-2028’, gives an in-depth analysis of the global toilet soap market, assessing the market based on its segments like soap types, segments, and major regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
Toilet Soap Market Share, Size, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
• Forecast CAGR (2023-2028): 4.8%
The global market for toilet soap is being driven by the increasing demand from the household owing to the rising hygienic consciousness, increasing efforts to prevent bacterial infections, and increasing disposable income. After the advent of COVID-19 pandemic, a greater number of working-class populations adapted to the work-from home culture, which is further propelling the demand for toilet soaps.
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In terms of region, the Asia Pacific region accounts for a significant share of the market owing to the large population base in emerging economies, such as India and China. The rapid urbanisation across the region is anticipated to aid the market growth in the coming years.
Toilet Soap Industry Definition and Major Segments
Toilet soap is defined as a type of soap which is made by mixing vegetable or fish oil with an alkali solution. Soaps have innovative fragrances and flavours and is used to wash hands after using the washroom.
On the basis of soap type, the market can be segmented into:
• Bar
• Liquid
• Paper Soap
• Others
By segment, the market has been divided into:
• Fragrant
• Non-Fragrant
The regional markets for toilet soap include:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
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Toilet Soap Market Trends
The key trends in the toilet soap market include the thriving e-commerce industry, which is propelling the sales of high-quality toilet soaps with antibacterial properties. The aggressive branding and promotion strategies adopted by the major market players to amplify the popularity of and spread awareness about toilet soaps are anticipated to be the crucial trends in the market.
Moreover, the growing research and development activities aimed towards bolstering the aroma and producing toilet soaps with innovative flavours are likely to accelerate the market growth in the coming years. The market is anticipated to be aided by the increasing standards of living of the rural population.
Key Market Players
The major players in the Toilet Soap Market include:
- The Procter & Gamble Company
- Unilever PLC
- Colgate-Palmolive Company
- Johnson & Johnson Inc.
- Godrej Consumer Products Limited
- Reckitt Benckiser Group plc
- Others
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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