Thai Cuisine Market Outlook
According to the report by Expert Market Research (EMR), the global Thai cuisine market size is projected to grow at a CAGR of 7.20% between 2024 and 2032. The market is supported by the rising demand for international cuisines globally.
Thai cuisine, known for its vibrant flavors, exquisite balance of sweet, sour, salty, and spicy elements, and emphasis on fresh ingredients, has become a staple in the global gastronomic landscape. The global Thai cuisine market value has been increasing due to the increasing popularity of Thai food across the world. This cuisine is characterized by dishes such as Pad Thai, Green Curry, Tom Yum Soup, and an array of seafood and rice dishes that appeal to a wide array of taste preferences and dietary requirements.
One of the primary Thai cuisine market trends is the increasing consumer inclination towards authentic and ethnic foods. As global travel and cultural exchange grow, so does the curiosity and acceptance of international cuisines. Thai food, with its rich flavors and health-conscious ingredients, perfectly caters to this trend. Restaurants and food service providers are capitalizing on this by expanding their offerings of traditional Thai dishes, often incorporating local ingredients to cater to regional tastes while maintaining the authentic Thai flavor profiles.
Another significant trend aiding the global Thai cuisine market growth is the rise of health-conscious eating among consumers worldwide. Thai cuisine’s heavy reliance on fresh vegetables, herbs, and lean meats aligns well with the global shift towards healthier eating habits. Dishes like Som Tum (Papaya Salad) and Larb (meat salad) are becoming popular for their low-calorie profiles and use of healthful ingredients like lime, chili, and fresh herbs, which are believed to offer various health benefits.
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The global Thai cuisine market development is also being supported by the digital transformation in the food service industry. Online food delivery platforms and apps have made it easier for consumers to explore different cuisines, including Thai food. The convenience of ordering authentic Thai meals from the comfort of one’s home has significantly boosted the market. Additionally, social media platforms play a crucial role in the marketing and branding of Thai cuisine, with visually appealing dishes being shared across Instagram, Facebook, and Pinterest, further sparking global interest.
Sustainability is another trend affecting the global Thai cuisine market expansion. There is a growing demand for organic and sustainably sourced ingredients, which has led to changes in how Thai food is prepared and marketed. Restaurants are increasingly highlighting their use of organic vegetables and sustainable seafood, appealing to environmentally conscious consumers. This shift is not only seen in Thailand but also in Thai restaurants worldwide, which are adapting their sourcing practices to meet these consumer expectations.
Furthermore, the fusion of Thai cuisine with other global cuisines is a trend that is propelling the Thai cuisine market demand. Chefs are experimenting by blending Thai cooking techniques and flavors with other culinary traditions, resulting in innovative dishes that appeal to a broader audience. This fusion approach is particularly popular in multicultural regions where the blending of cultures is commonplace.
Moreover, the Thai government has played a crucial role in promoting Thai cuisine globally through initiatives like the Thai Select program, which certifies authentic Thai restaurants around the world. This endorsement helps assure consumers of the authenticity of their dining experience, boosting confidence in Thai cuisine and encouraging more establishments to maintain traditional cooking methods.
However, the global Thai cuisine market faces challenges such as the variability in the quality of ingredients available outside Thailand, which can affect the authenticity of the flavor. There is also a growing need for chef training and skills development in Thai cooking techniques globally to maintain the cuisine’s traditional essence.
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Thai Cuisine Market Segmentation
The global Thai cuisine market can be divided based on type, application, and region.
Market Breakup by Type
- Street Food
- Meal Kit
- Fine Dining
Market Breakup by Application
- Restaurants
- Processed Food
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global Thai cuisine market. Some of the major players explored in the report by Expert Market Research are as follows:
- MTY Food Group Inc.
- McCormick & Company Inc.
- NaraThai Cuisine Co., Ltd.
- Le Du
- SanehJaan
- Greyhound Café
- Siam House
- Bangkok Express
- Exquisine System(HK) Co., Ltd.
- Sri Tart Aroy-D Thai
- Others
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