Stock Images Market Outlook
According to a new report by Expert Market Research titled, “Stock Images Market Size, Share, Analysis, Report and Forecast 2024-2032″, the global stock images market is projected to grow at a CAGR of 7% between 2024 and 2032. Aided by the growth of digital marketing and the rise of social media, the market is expected to grow significantly by 2032.
Stock images, encompassing photographs, illustrations, and graphics, are extensively used in various sectors including advertising, marketing, media, and corporate communications. These images are a key resource for visual content, crucial in today’s digital and media-driven world.
The burgeoning growth of digital marketing and online media platforms is a primary driver for the stock images market growth. With the rising emphasis on visual content to enhance user engagement and communicate effectively across digital channels, the demand for high-quality stock images has surged significantly. The rise of social media and content marketing has further propelled the demand for stock images. Businesses and individual content creators use stock images to enhance the visual appeal of their posts, blogs, and websites. The accessibility and affordability of stock images make them an ideal choice for small and medium-sized enterprises (SMEs) and startups.
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Furthermore, the growth in e-commerce and online retail has also contributed to the stock images market size. High-quality images are essential for product listings and promotional material in the e-commerce sector, making stock images a valuable resource.
North America leads the global market, largely due to the region’s well-established advertising and media industries, and the high penetration of digital platforms. The United States, in particular, is a major contributor, with its vast array of advertising agencies, media companies, and a strong culture of content marketing.
The global stock images market is highly competitive, with a mix of established companies and emerging players. These companies are continuously innovating and expanding their image libraries to cater to the diverse needs of different industries. Strategic partnerships, mergers, and acquisitions are common among key players to enhance their market presence and expand their offerings.
As per the stock images market analysis, the market is set to continue its growth trajectory, supported by the expanding digital media landscape, the proliferation of content marketing, and the growing need for high-quality visual content. The market presents significant opportunities for stock image providers, especially in emerging digital markets and sectors like e-commerce and online retail.
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Stock Images Market Segmentation
The market can be divided based on image source, application, product type, and region.
Market Breakup by Image Source
- Macro Stock
- Micro Stock
Market Breakup by Application
- Commercial
- Editorial
Market Breakup by Product Type
- Still Images
- Footage
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global stock images market. Some of the major players explored in the report by Expert Market Research are as follows:
- Getty Images
- Shutterstock Inc. [SSTK(NYSE)]
- Adobe Inc. [ADBE(NASDAQ)]
- The Associated Press
- Dissolve Inc.
- Others
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