According to the report by Expert Market Research (EMR), the global probiotics market size is projected to grow at a CAGR of 8.2% between 2024 and 2032. Aided by the rising awareness of the health benefits of probiotics and their expanding applications in various sectors, the market is expected to grow significantly by 2032.
Probiotics are live microorganisms, primarily bacteria and yeast, that are beneficial for health, especially the digestive system. Commonly known as ‘good’ or ‘friendly’ bacteria, these microorganisms are similar to those naturally occurring in the human gut. They are widely used in supplements and fermented food products like yogurt, kefir, sauerkraut, and kombucha.
The primary driver of the probiotics market growth is the growing consumer awareness of the importance of gut health and its connection to overall well-being. The increasing prevalence of digestive disorders, along with rising health consciousness, has led to a significant demand for probiotic supplements and foods.
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In addition, scientific advancements in understanding the human microbiome and its impact on health have spurred the development of new probiotic strains with specific health benefits. This has expanded the application of probiotics beyond gut health to include immunity, mental health, and skin health. The rise in veganism and plant-based diets has also contributed to the probiotics market demand, as consumers seek dairy-free probiotic alternatives.
Technological innovations in microencapsulation and freeze-drying have improved the stability and shelf-life of probiotics, making them more effective and convenient for consumers. However, ensuring the viability of probiotics during processing and storage remains a challenge. Additionally, navigating the complex regulatory environments across different regions can be a hurdle for market players.
The Asia Pacific holds a significant portion of the probiotics market share, attributed to traditional consumption of fermented foods and high awareness of probiotic health benefits. Europe and North America follow, with increasing consumer preference for probiotic dietary supplements and functional foods.
Looking ahead, the market is set for significant advancements. The development of personalised probiotic solutions based on individual microbiome profiles is an emerging trend. Furthermore, the exploration of new application areas in personal care and cosmetics, and the incorporation of probiotics into novel food products, are expected to drive market growth.
Probiotics Market Segmentation
The market can be divided based on product, ingredients, distribution channel, and region.
Market Breakup by Product
- Probiotic Food and Beverages
- Dairy Products
- Non-Dairy Products
- Cereals
- Baked Food
- Fermented Meat
- Dry Food Probiotics
- Probiotic Dietary Supplements
- Food Supplements
- Nutritional Supplements
- Speciality Supplements
- Infant Formula
- Animal Feed Probiotics
Market Breakup by Ingredients
- Bacteria
- Yeast
Market Breakup by End-Use
- Human Probiotics
- Animal Probiotics
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Pharmacies/Drug Stores
- Speciality Stores
- Online Stores
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Competitive Landscape of Probiotics Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global probiotics market. Some of the major players explored in the report by Expert Market Research are as follows:
- Arla Foods amba
- BioGaia AB
- Hansen Holding A/S
- Danone S.A.
- Nestlé S.A.
- Koninklijke DSM N.V.
- Archer-Daniels-Midland Company
- Fonterra Co-operative Group Limited
- Lifeway Foods, Inc.
- Yakult Honsha Co., Ltd.
- Reckitt Benckiser Group plc.
- Kerry Group plc
- PepsiCo Inc.
- Mother Dairy Fruit & Vegetable Pvt. Ltd.
- NextFoods, Inc.
- Amway Corp.
- Others
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