The ‘Global Pregnancy Pillow Market Size, Share, Price, Analysis, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global pregnancy pillow market, assessing the market on the basis of its segments like product types, material types, end users, distribution channels, and major regions.
Pregnancy Pillow Market Size, Share, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2022): Nearly USD 607.7 Million
- Forecast CAGR (2023-2028): 3.60%
- Forecast Market Size (2028): Around USD 751.4 Million
There is a growing demand for pregnancy pillows to enhance the comfortability of pregnant women and provide relief to various conditions like heartburn, leg cramps, and nasal congestion associated with pregnancy. The increasing prevalence of high-risk pregnancies and the growing importance of optimal care and rest during pregnancy are also surging the demand for specialised products, hence boosting sales of pregnancy pillows.
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The pregnancy pillow market is being aided by the growing usage of hypoallergenic fillings and natural materials in such products as they reduce pregnant women’s exposure to allergenic materials and chemicals and are eco-friendly. In addition, a wide range of pregnancy pillows is available on e-commerce channels like Amazon, which is boosting their sales via the online retail sector.
Pregnancy Pillow Industry Definition and Major Segments
Pregnancy pillows refer to special pillows that are intended to provide enhanced support to pregnant women. They reduce the pressure point between the legs, under the abdomen, and behind the back while supporting the optimal hips, back, and neck alignment of pregnant women during sleep. Such pillows improve the sleeping quality of pregnant women.
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The market, on the basis of product type, is categorised into:
- U-Shaped
- C-Shaped
- J-Shaped
- Others
Based on material type, the market is divided into:
- Organic Fillings
- Memory Foam
- Hypoallergenic Fillings
The major end users of pregnancy pillow are:
- Maternity Homes/ Clinics
- Hospitals
- Households
By distribution channel, the market is segmented into:
- Supermarkets/Hypermarkets
- Speciality Stores
- Online
- Others
The major regional markets of pregnancy pillow include:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Pregnancy Pillow Market Trends
The proliferation of various start-ups, especially in developing countries, using innovative marketing techniques is fuelling the demand for pregnancy pillows. Moreover, key players are engaging celebrities and social media influencers to increase their reach and enhance awareness regarding the benefits of such products, thereby driving the market.
The pregnancy pillow market in North America is expected to witness significant growth due to the high disposable income of customers and the increasing availability of such pillows made from diverse materials. Surging employment rates of women in the United States and Canada are further prompting pregnant women to adopt products, including pregnancy pillows, that can enhance their comfort during pregnancy.
Key Market Players
The major players in the pregnancy pillow market report are
- PharMeDoc Inc
- Coyuchi, Inc
- Momcozy
- Queen Rose
- Medela AG
- Naomi Home, Inc
- The Boppy Company LLC
- Cozy Bump Corporation
- Pregnancy Pillow, LLC
- Comfort Castle Pvt. Ltd
- Others
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players. The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.
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