Point of Sale Materials (PoSM) Market Outlook
According to a new report by Expert Market Research titled, “Point of Sale Materials (PoSM) Market Size, Share, Analysis, Report and Forecast 2024-2032″, the global point of sale materials (PoSM) market reached a value of almost USD 33.26 billion in 2023. Aided by growing investments by manufacturers in effective product marketing and the growing demand from the consumer-packaged goods industry, the market is projected to further grow at a CAGR of 5.8% between 2024 and 2032 to reach a value of nearly USD 45.8 billion by 2032.
Point of sale materials, commonly known as PoSM, encompass a diverse range of promotional displays and marketing materials utilised around the point of purchase. They play an instrumental role in enhancing brand visibility, influencing purchasing decisions, and ultimately bolstering sales. From banners, shelf edging, dump bins to wobblers, these materials have become quintessential elements in brick-and-mortar retailing.
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Growing emphasis on in-store marketing is a pivotal driver for the point of sale materials (PoSM) market growth. As retailers and brands endeavour to make the most out of the physical presence of consumers in stores, PoSM stand as effective tools in capturing consumer attention, providing product information, and persuading impulsive buying decisions. Furthermore, with increasing competition in retail spaces, PoSM provides a competitive edge by promoting special offers, new arrivals, and unique selling idea of products.
Growing inclination towards customised and interactive displays has become one of the growing point of sale materials (PoSM) market trends. With advancements in technology, digital PoSM, incorporating touch screens, augmented reality, and interactive product demos, are rapidly growing. These interactive displays not only engage the consumers but also offer an immersive shopping experience.
Additionally, brands, in alignment with their sustainability goals, are showing a marked preference for eco-friendly PoS materials, further impacting the point of sale materials (PoSM) market demand. Recyclable cardboards, bioplastics, and other green materials are steadily replacing conventional materials, reflecting the global shift towards sustainability.
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The point of sale materials (PoSM) market analysis highlights that the FMCG industry remains a significant end-user among other sectors. The increasing need for brands in this sector to stand out and attract consumer attention in crowded supermarkets propels the adoption of innovative PoSM. However, it is not limited to the FMCG sector. Sectors such as electronics, cosmetics, pharmaceuticals, and even automotive are integrating PoSM as a pivotal part of their retail marketing strategy.
Point of Sale Materials (PoSM) Market Segmentation
The market can be divided based on type, end use, and region.
Market Breakup by Type
- Soft PoSM
- Hard PoSM
Market Breakup by End Use
- FMCG
- Food and Beverage
- Retail
- Pharmaceutical
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global point of sale materials (PoSM) market. Some of the major players explored in the report by Expert Market Research are as follows:
- HH Global
- Exceptional 3D, Inc.
- Simpson Group
- RTC Industries, Inc.
- Trion Industries, Inc.
- Priority, Inc.
- Drukkerij VAN AS B.V.
- Amitoje India
- Others
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