Massage Chairs Market Outlook
According to the report by Expert Market Research (EMR), the global massage chairs market size reached a value of USD 3.59 billion in 2023. Aided by the escalating demand for wellness and relaxation products, coupled with technological advancements in massage therapies, the market is projected to further grow at a CAGR of 4.6% between 2024 and 2032 to reach a value of USD 5.42 billion by 2032.
Massage chairs have experienced a significant increase in popularity due to their ability to deliver therapeutic massages that are comparable to those given by professional masseuses. Their ability to relieve stress, alleviate back pain, and enhance overall well-being has made them an essential item in both residential and commercial settings. Innovations in massage technology, such as zero-gravity positions and full-body scan capabilities, have further propelled the market’s growth, offering consumers an immersive relaxation experience.
The massage chairs market growth is supported by various factors including the increasing awareness of the health benefits associated with regular massage therapy. The rise in sedentary lifestyles and the consequent increase in musculoskeletal issues have also significantly contributed to the demand for massage chairs.
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The increasing utilisation of massage chairs and recliners in upscale hotels, resorts, accommodations, shopping centres, and other hospitality venues to entice clientele and boost their appeal is also a significant trend driving the market’s growth.
The introduction of new products in the market can be observed, such as zero gravity massage chairs which are becoming increasingly popular among users because of the weightless benefits they offer, providing maximum relaxation and relief during massage sessions.
Moreover, the integration of advanced technologies, such as artificial intelligence (AI) and 3D massage mechanisms, has revolutionised the massage chair experience, offering personalised massage therapies based on the user’s body type and preferences. This technological integration caters to the growing consumer demand for smart wellness solutions. The incorporation of advanced technology in massage chairs, including features like Bluetooth connectivity, heat therapy, multi-roller systems, massage pillows, and remote control, not only improves user comfort and convenience but also drives the massage chairs market growth.
Ongoing advancements in massage technology and a growing emphasis on health and wellness are expected to contribute to the massage chairs market share. The market’s evolution will likely be characterised by the development of more sophisticated, user-friendly massage chairs that incorporate IoT and AI to offer customised wellness experiences. The increasing focus on sustainability and ergonomic designs is also expected to shape future market trends.
The Asia-Pacific region significantly contributes to the massage chairs market demand, attributed to the high consumer awareness and acceptance of massage therapy as a wellness practice, particularly in countries like Japan and China. Furthermore, North America and Europe also represent substantial markets, driven by increasing stress levels, the prevalence of chronic back pain, and the growing adoption of home wellness products.
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Massage Chairs Market Segmentation
The market can be divided based on nature, product type, application, distribution channel, and region.
Market Breakup by Nature
- Conventional
- Robotic
Market Breakup by Product Type
- Inversion Massage Chair
- Zero Gravity Massage Chair
- Targeted Massage Products
- Others
Market Breakup by Application
- Residential
- Commercial
Market Breakup by Distribution Channel
- Online
- Offline
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global massage chairs market. Some of the major players explored in the report by Expert Market Research are as follows:
- Panasonic Holdings Corp.
- Family Inada Co., Ltd.
- Fuji Medical Instruments Mfg. Co., Ltd.
- Human Touch, LLC
- Luraco Health & Beauty LLC
- Ogawa Smart Healthcare technology Group Co., Ltd.
- Cozzia USA LLC
- Bravvo Health Equipments Inc.
- Spine Care Medical Instruments
- Paramount Surgimed Ltd.
- Others
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