According to the report by Expert Market Research (EMR), the global marzipan market size reached a value of around USD 1.58 billion in 2023. Aided by culinary innovations and rising disposable incomes, the market is projected to further grow at a CAGR of 4.1% between 2024 and 2032 to reach a value of nearly USD 2.17 billion by 2032.
Marzipan is a sweet, almond-based confectionery paste made from finely ground almonds, sugar, and sometimes egg whites. It is often flavoured with almond extract and shaped into various forms, including fruits, animals, or decorative shapes. Marzipan is widely used in baking and confectionery to decorate cakes, pastries, and desserts, prized for its smooth texture and rich, nutty flavour.
In recent years, there has been a surge in demand for premium and artisanal marzipan products, driven by consumers seeking high-quality ingredients and authentic flavours. Artisanal chocolatiers, pastry chefs, and confectioners have capitalised on this trend by incorporating marzipan into their creations, which is driving the global marzipan market growth.
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Furthermore, the rising popularity of plant-based and vegan diets has spurred innovation in the marzipan market, leading to the development of dairy-free and vegan-friendly alternatives. Manufacturers have responded to this demand by using alternative ingredients such as almond milk and plant-based proteins to create marzipan products that cater to diverse dietary preferences. This is one of the key global marzipan market trends.
Europe, with its rich tradition of marzipan craftsmanship, remains a key contributor to the global market, with countries such as Germany, Spain, and Italy renowned for their centuries-old marzipan traditions. The Middle East and Africa region, known for its affinity for sweet treats, has also emerged as a promising market for marzipan products, driven by a growing consumer base and rising disposable incomes.
In the Asia Pacific, rapid urbanisation, changing lifestyles, and a burgeoning food and beverage sector have fuelled the demand for premium confectionery products, including marzipan. Countries such as China, India, and Japan have witnessed a surge in demand for imported marzipan products, driven by an increasingly affluent and cosmopolitan consumer base.
Marzipan Market Segmentation
The market can be divided based on type, application, and region.
Market Breakup by Type
- Finished Product
- Semi-Finished Product
Market Breakup by Application
- Direct
- Cake
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Competitive Landscape of Marzipan Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global marzipan market. Some of the major players explored in the report by Expert Market Research are as follows:
- JG Niederegger GmbH & Co. KG
- Moll Marzipan GmbH
- Lubeck Marzipan Factory v. Minden & Bruhns GmbH & Co. KG
- JF Renshaw Ltd.
- Odense Marcipan A/S
- GEORG LEMKE GmbH & Co. KG
- Zentis Fruchtwelt GmbH & Co. KG
- Erasmi & Carstens GmbH
- Bako Marzipan
- Olo Marzipan O. Lohner AG
- Others
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