According to a new report by Expert Market Research titled, “Global Male Grooming Products Market Share, Size, Report and Forecast 2024-2032″, the global male grooming products market reached a value of about USD 70.14 billion in 2023. Aided by the rising demand for skin and hair care products amongst men and growing number of urban professionals, the market is projected to further grow at a CAGR of 5.1% between 2024 and 2032 to reach a value of about USD 94.66 billion by 2032.
Once limited to the basics like shaving creams and deodorants, the definition of male grooming has expanded significantly. Today, the market encompasses a diverse range of products, from skincare, haircare, to even cosmetics, catering to the modern man’s grooming rituals. This shift isn’t merely aesthetic; it mirrors the evolving societal perceptions around male self-care, wellness, and self-expression.
Driving the male grooming products market demand is the modern man’s desire to appear polished, both in personal and professional spheres. The current generation is well-informed, with a heightened awareness of skincare and haircare routines, and is more inclined to invest in premium grooming products. Brands have taken note of this shift, resulting in the introduction of male-specific products, ranging from anti-ageing creams, serums, to even concealers and foundations specially formulated for men’s skin.
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The male grooming products market analysis highlights several factors propelling its growth. The rise of influencer culture and the proliferation of male beauty bloggers and vloggers have played a significant role. These influencers, by demystifying beauty and skincare routines for men, have contributed to normalising the conversation around male grooming.
Industries related to male grooming products are also capitalising on this trend. For instance, the spa and wellness industry are witnessing an uptick in male-centric services. Many spas now offer treatments, packages, and sessions tailored specifically for the male demographic. Similarly, the cosmetic industry is exploring the male demographic more than ever, with international brands launching make-up lines designed exclusively for men.
Another factor contributing to the male grooming products market size is the rise of digital retail platforms. E-commerce has played a pivotal role, offering men the discretion, variety, and convenience of exploring and purchasing grooming products from the comfort of their homes. Brands are leveraging these platforms to introduce new products, offer exclusive deals, and engage with their consumers directly.
A surge in demand for organic and vegan grooming products is also contributing to the male grooming products market growth. The modern consumer, while concerned about personal aesthetics, is also environmentally conscious. This has led to a robust demand for sustainable, cruelty-free, and organic grooming products.
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Market Segmentation
The market can be divided based on product, price range, distribution channel, and region.
Market Breakup by Product
• Male Toiletries
• Electric Products
• After Shave Lotions
• Others
Market Breakup by Price Range
• Mass Products
• Premium Products
Market Breakup by Distribution Channel
• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others
Market Breakup by Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global male grooming products market. Some of the major players explored in the report by Expert Market Research are as follows:
• Unilever Plc
• Procter & Gamble
• Edgewell Personal Care
• Beiersdorf
• Koninklijke Philips N.V.
• L’Oréal Paris
• Panasonic Corporation
• Others
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