According to the report by Expert Market Research (EMR), the global light beer market size is projected to grow at a CAGR of 1.1% between 2024 and 2032. Aided by the evolving consumer preferences towards low-calorie and low-alcohol beverages, the market is expected to grow significantly by 2032.
Light beer, characterised by its lower calorie and alcohol content compared to regular beers, has gained substantial traction among health-conscious consumers and those who prefer a milder alcohol experience. The popularity of light beer is not just a trend but a reflection of the shifting lifestyle and dietary preferences of a global population increasingly inclined towards healthier choices.
The light beer market growth is multifaceted. Primarily, the increasing awareness of health and wellness has steered consumers away from high-calorie and high-alcohol content beverages. Light beer, with its reduced calorie count and lower alcohol volume, fits perfectly into the lifestyle of modern, health-conscious consumers who are keen on enjoying social beverages without compromising their health and fitness goals.
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Additionally, the rising trend of social drinking, coupled with a growing preference for mild alcoholic beverages, has significantly contributed to the light beer market demand. It is increasingly becoming the beverage of choice at social gatherings, sporting events, and casual dining settings. This shift is not only observed in traditional beer markets but also in emerging markets where alcohol consumption patterns are evolving.
In terms of demographics, the market has seen a notable increase in demand among younger consumers, who are more health-conscious and open to trying new and varied beverage options. This demographic shift is pushing beer manufacturers to innovate and expand their light beer offerings to cater to a broader and more diverse consumer base.
As per the light beer market analysis, innovation in brewing technology and ingredient sourcing has enabled manufacturers to produce light beer that does not compromise on taste and quality. The advent of craft brewing has also entered the light beer segment, with many craft breweries offering artisanal and unique light beer options. This has added a new dimension to the market, appealing to consumers who seek quality and variety in their beer choices.
Light Beer Market Segmentation
The market can be divided based on production, package, distribution channel, and region.
Market Breakup by Production
- Macro-Brewery
- Micro-Brewery
- Craft Brewery
- Others
Market Breakup by Package
- Glass
- PET Bottle
- Metal Can
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- On-Trade
- Speciality Stores
- Convenience Stores
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Competitive Landscape of Light Beer Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global light beer market. Some of the major players explored in the report by Expert Market Research are as follows:
- Anheuser-Busch InBev
- Carlsberg Breweries A/S
- HEINEKEN International B.V.
- Diageo
- Molson Coors Beverage Company
- Others
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