The ‘Global Kefir Market Size, Share, Analysis, Price, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global kefir market, assessing the market based on its segments like sources, nature, types, distribution channels, and major regions.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.
Kefir Market Share, Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
• Historical Market Size (2022): Over USD 1.36 Billion
• Forecast CAGR (2023-2028): 5.80%
• Forecast Market Size (2028): About USD 1.91 Billion
Kefir refers to a kind of fermented dairy commodity, made by mixing bacteria and yeast cultures into milk. The cultures multiply by feeding on the natural sugars present in the milk, helping in the creation of the fermented drink. Kefir has a sour and tangy taste and a texture that is the same as drinkable yoghurt.
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Kefir tastes a little carbonated, owing to the fermentation method. This takes place due to the gases produced by microbes since they digest sugars in the milk. There is a popular belief that the health benefits of kefir can be attributed to its probiotic content.
Nowadays, consumers are highly concerned about their health and diet, and hence often choose food and beverage products that are good for their holistic well-being. This is driving the kefir market growth as the fermented beverage includes nutrients like protein, magnesium, calcium, vitamin B2, phosphorus, and B12, along with a lot of probiotics, to support gut health and digestion.
There is a growing preference for flavoured kefir among consumers of all ages, and it is increasingly used as a probiotic source to improve gut health. Furthermore, the expansion of the retail sector and the growing availability of various types of kefir at competitive prices are augmenting the kefir market demand.
Kefir Industry Definition and Major Segments
A fermented drink prepared with milk, which looks like a thin yoghurt is called kefir. Kefir is made from kefir grains which is a particular kind of mesophilic symbiotic culture. Kefir drink was first made in the North Caucasus and was passed on to Russia from where it spread to Europe and the United States. In these regions, kefir is made by inoculating the milk with kefir grains.
Kefir is popularly consumed as an inexpensive health drink during breakfast, lunch, and dinner in Russia, Belarus, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, and Ukraine. Kefir products are available in the form of kefir milk, kefir smoothie, kefir probiotic drink, kefir yoghurt, and organic kefir drinks, and they are rich in nutrients.
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Based on sources, the global kefir market can be segmented into:
• Animal Milk
• Soy Milk
• Coconut Milk
• Others
On the basis of nature, the market has been classified into:
• Organic
• Conventional
The major types of kefir are:
• Flavoured
• Non-Flavoured
By distribution channels, the market has been classified into:
• Speciality Store
• Supermarkets/Hypermarkets
• Convenience Store
• Others
Based on regions, the market is segmented into:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Kefir Market Trends
The rising acceptance of plant-based kefir among consumers is likely to aid the development of the kefir market. Plant-based kefir is prepared by using ingredients like almond, soy, and coconut milk, and has the same nutritional profile as dairy-based kefir. Additionally, plant-based kefir is free of lactose, due to which its preference among the lactose-intolerant population is rising.
With the growing popularity of kafir as a nutritious drink globally, key players are introducing new kefir products and driving flavour innovations of the fermented beverage.
The organic kefir segment holds a substantial share in the kefir market owing to the increasing demand for organic products and the exceptional health benefits offered by organic milk derivatives.
The supermarkets and hypermarkets segment is anticipated to witness a healthy growth in the upcoming years. This can be associated with the high availability of diverse varieties and flavours of kefir under one roof.
Geographically, Europe accounts for one of the largest market shares in the kefir market due to the increasing demand for probiotic drinks and the growing awareness regarding health benefits provided by the product.
Key Market Players
The major players in the global kefir market are Lifeway Foods, Inc., Chuckling Goat Limited, Maple Hill Creamery, LLC, Redwood Hill Farm & Creamery, Danone S.A., Biotiful Dairy Limited, and Green Valley Creamery, among others.
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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