According to the report by Expert Market Research (EMR), the global Hummus Market Size reached a value of USD 4.10 billion in 2023. Aided by shifting dietary preferences, growing health consciousness, and expanding consumer awareness of Middle Eastern cuisine, the market is projected to further grow at a CAGR of 10.90% between 2024 and 2032 to reach a value of USD 10.44 billion by 2032.
Hummus, a traditional Middle Eastern dish, is a flavourful spread or dip made primarily from cooked and mashed chickpeas, blended with tahini (sesame paste), olive oil, lemon juice, garlic, and various spices. Renowned for its creamy texture, nutty flavour, and nutritional profile, hummus has gained widespread popularity as a versatile and nutritious food product enjoyed by consumers worldwide.
Several factors are contributing hummus market growth. One of the primary drivers is the increasing adoption of plant-based diets and vegetarian lifestyles among consumers seeking healthier and more sustainable food choices. As awareness of the environmental impact of meat consumption grows and concerns about animal welfare and sustainability intensify, there is a rising demand for plant-based protein sources, with hummus emerging as a convenient and nutritious option.
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Moreover, changing consumer demographics, urbanisation, and globalisation have led to greater exposure to diverse cuisines and flavours, driving the popularity of Middle Eastern and Mediterranean cuisine, of which hummus is a quintessential component. The versatility of hummus as a dip, spread, or ingredient in various dishes appeals to a wide range of consumers, including health-conscious individuals, food enthusiasts, and those with dietary restrictions or preferences, consequently driving up the hummus market share.
The market offers a diverse array of products catering to different tastes, preferences, and dietary requirements. Traditional hummus varieties include classic, roasted garlic, roasted red pepper, and spicy jalapeno, among others, each offering a unique flavour profile and sensory experience. Additionally, manufacturers are innovating and introducing novel formulations and flavours to appeal to evolving consumer preferences and culinary trends, leading to hummus market expansion.
Furthermore, the market for hummus extends beyond traditional chickpea-based variants, with an increasing emphasis on innovation and product differentiation. Alternative ingredients such as black beans, lentils, edamame, and sweet potatoes are being incorporated into hummus recipes to create innovative and distinctive flavour combinations, catering to diverse palates and dietary needs.
Classic hummus holds a significant market share in the market due to its versatility. It can be enjoyed as a spread, dip, or appetizer, making it a popular choice among consumers. Additionally, classic hummus is highly nutritious and gluten-free, making it appealing to health-conscious individuals. On the other hand, the demand for garlic hummus is expected to experience substantial growth in the coming years, leading to hummus market development.
As the popularity of vegetarian, vegan, and plant-based diets continues to rise, classic hummus serves as an ideal plant-based food option. It caters to the preferences of individuals who seek authentic and traditional foods, particularly those rooted in Middle Eastern cuisine. Moreover, the widespread availability of ready-made classic hummus in grocery stores and supermarkets further contributes to its convenience as a quick and healthy snack or meal component.
The demand for hummus is distributed across various regions, influenced by factors such as cultural heritage, culinary traditions, and consumer preferences. As per the hummus market analysis, North America and Europe emerge as key markets for hummus, driven by a growing appetite for ethnic and exotic cuisines, increasing multiculturalism, and the availability of diverse product offerings in supermarkets, specialty stores, and foodservice establishments.
Hummus Market Segmentation
The market can be divided based on the type, packaging, distribution channel, and region
Market Breakup by Type
- Classic
- Lentil
- Edamame
- Garlic
- Black
- White
- Others
Market Breakup by Packaging
- Tubs/Cups
- Jars/Bottles
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Competitive Landscape of Hummus Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in global hummus market. Some of the major players explored in the report by Expert Market Research are as follows:
- Bakkavor Group Plc
- Cedar’s Mediterranean Foods, Inc
- The Kraft Heinz Company
- Hope Foods, LLC
- Tribe Hummus
- Sabra Dipping Co., LLC
- Hummus Goodness
- Boar’s Head Provision Co., Inc.
- Obour Foods
- Hummus Gourmet, LLC (Lantana)
- Others
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