Gastronomy/Food Tourism Market Outlook
According to the report by Expert Market Research (EMR), the global gastronomy/food tourism market size reached a value of USD 961.50 billion in 2023. Aided by the burgeoning interest in experiencing local cuisines and food cultures around the world, the market is projected to further grow at a CAGR of 17.3% between 2024 and 2032 to reach a value of USD 4,056.12 billion by 2032.
Gastronomy Tourism, often referred to as Culinary or Food Tourism, involves traveling to destinations primarily to explore the food and beverage offerings, understand the culinary techniques, heritage, and traditions that are unique to a particular place. This segment of tourism not only caters to the taste buds but also aims to enrich the traveller’s knowledge and appreciation of local cultures through food.
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Several key factors are fuelling the gastronomy/food tourism market growth. The rise of social media and food blogging has played a pivotal role in showcasing diverse culinary experiences, making food an increasingly important aspect of travel decisions. Travelers are more informed and curious about authentic and local dining experiences, driving destinations to highlight their culinary offerings as a primary attraction.
The globalisation of food trends and the increasing interest in sustainable and farm-to-table dining experiences have also contributed to the gastronomy/food tourism market demand. Tourists are seeking immersive experiences, such as cooking classes with local chefs, wine and cheese tastings, farm visits, and street food tours, that offer a deeper understanding of the region’s food culture and heritage.
Additionally, gastronomy tourism has been recognised by destinations and policymakers as a way to promote local economic development, preserve cultural heritage, and diversify tourism offerings. Governments and tourism boards are increasingly investing in gastronomy tourism as a strategy to attract visitors, support local producers and artisans, and enhance the global image of their culinary heritage.
According to the gastronomy/food tourism market analysis, the trend towards health and wellness in travel also presents an opportunity for gastronomy tourism to incorporate dietary preferences and wellness-oriented culinary experiences. Destinations can capitalise on this trend by offering culinary experiences that are not only authentic but also cater to health-conscious travellers.
The market is geographically diverse, with significant growth potential in both established and emerging destinations. Regions such as Europe and Asia-Pacific, with their rich culinary traditions and diverse food cultures, are at the forefront of the market. Countries like Italy, France, Spain, Thailand, and Japan are renowned for their culinary tourism offerings, drawing food enthusiasts from around the globe.
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Gastronomy/Food Tourism Market Segmentation
The market can be divided based on activity, tour type, tourist category, and region.
Market Breakup by Activity
- Culinary Trials
- Cooking Classes
- Restaurants
- Food Festivals and Events
- Others
Market Breakup by Tour Type
- Domestic
- International
Market Breakup by Tourist Category
- Baby Boomers
- Generation X
- Generation Y
- Generation Z
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global gastronomy/food tourism market. Some of the major players explored in the report by Expert Market Research are as follows:
- The FTC4Lobe Group
- Greaves Travel Limited
- Butterfield & Robinson Inc.
- Abercrombie & Kent Ltd.
- TourRadar GmbH
- Gourmet on Tour
- Essor Ltd. (Secret Food Tours)
- California Corporation (International Culinary Tours)
- Classic Journeys LLC
- India Food Tour
- Others
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