Football Market Outlook
According to the report by Expert Market Research (EMR), the global football market size reached a value of USD 3.44 billion in 2023. Aided by the escalating popularity of football as a global sport and its deep-rooted cultural significance in numerous countries, the market is projected to further grow at a CAGR of 3.8% between 2024 and 2032 to reach a value of USD 4.81 billion by 2032.
Football, commonly known as soccer in some countries, is a team sport played between two teams of eleven players each. The objective is to score goals by moving a ball into the opposing team’s goal using any part of the body except the arms and hands. Only the goalkeeper is allowed to use their hands and arms, and only within their penalty area.
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The football market growth is significantly driven by the sport’s universal appeal and the intensifying engagement of fans, evidenced by rising attendance at matches, increasing viewership on various media platforms, and growing fan participation in football-related activities. The sport’s ability to unite people from different backgrounds contributes to its ever-expanding popularity, thereby fuelling the market’s expansion. The rising popularity and professionalization of women’s football are opening new market opportunities, from sponsorships to broadcasting rights and merchandise sales.
The commercialisation of football has played a crucial role in the football market expansion, with major leagues, clubs, and international tournaments generating substantial revenue through broadcasting rights, sponsorships, merchandise sales, and ticket sales. The strategic marketing efforts and digital engagement initiatives undertaken by football clubs and associations have enhanced fan engagement and opened new revenue streams, further propelling the market’s growth.
As per the football market outlook, in many regions, football is deeply ingrained in the culture, with traditions and rivalries passed down through generations, fostering a strong sense of community and loyalty among fans. Hosting major football events like the FIFA World Cup or UEFA European Championship can have a significant economic impact on the host country, including tourism, infrastructure development, and job creation. The involvement of major brands in sponsoring teams, leagues, and players provides a substantial revenue stream and increases the sport’s visibility and appeal. The international appeal of football, with leagues and tournaments attracting players and fans from around the world, contributes to the sport’s growth and market expansion.
According to the football market analysis, the development of youth and grassroots football also contributes significantly to the market’s expansion. Investments in youth academies, community programs, and football development projects are essential for nurturing talent and ensuring the sport’s long-term sustainability. These initiatives not only contribute to the professional game’s growth but also promote physical activity and social cohesion at the community level.
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The use of social media and digital platforms by clubs, players, and organisations enhances fan engagement and provides additional revenue streams through digital content and merchandise sales which can contribute to the overall football market share. Investment in youth academies and development programs by clubs and associations helps nurture talent from a young age, contributing to the sport’s long-term sustainability and growth.
Technological advancements have influenced the football market, enhancing the fan experience, improving player performance, and offering new ways for fans to engage with the sport. From VAR (Video Assistant Referee) and goal-line technology to advanced data analytics and digital fan engagement platforms, technology plays a pivotal role in shaping the modern game. The market’s landscape is also influenced by the hosting of major international tournaments, such as the FIFA World Cup and UEFA European Championship. These events not only capture the attention of billions of fans worldwide but also have a significant economic impact on the host countries, boosting tourism, infrastructure development, and local businesses.
Football Market Segmentation
The market can be divided based on type, manufacturing process, distribution channel, and region.
Market Breakup by Type
- Training Ball
- Match Ball
- Others
Market Breakup by Manufacturing Process
- Hand Stitched
- Machine Stitched
- Thermally Bonded
- Others
Market Breakup by Distribution Channel
- Online
- Offline
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global football market. Some of the major players explored in the report by Expert Market Research are as follows:
- Adidas AG
- Baden Sports Inc.
- Decathlon SA
- Franklin Sports Inc.
- Mitre Sports International Ltd.
- Nike Inc.
- Puma SE
- Iconix Brand UK Ltd. (Umbro)
- Wilson Sporting Goods Co.
- Select Sport A/S
- Others
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