According to the report by Expert Market Research (EMR), the global eyelash serum market size reached a value of USD 871.51 million in 2023. Aided by the increasing consumer emphasis on aesthetic appeal and the rising demand for beauty and personal care products, the market is projected to further grow at a CAGR of 6.0% between 2024 and 2032 to reach a value of USD 1389.05 million by 2032.
Eyelash serums have garnered substantial popularity as an essential component of the beauty regimen, aimed at enhancing eyelash length, volume, and strength. These products are infused with vitamins, peptides, and natural extracts to nourish and support the health of eyelashes, addressing issues such as thinning, breakage, and loss.
The eyelash serum market growth is driven by the growing consumer awareness of the importance of eye aesthetics and the desire for natural beauty enhancements without resorting to extensions or false eyelashes. The trend is further amplified by the increasing influence of social media and beauty influencers, who play a significant role in shaping beauty standards and product preferences.
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Moreover, the market is witnessing a shift towards products with natural and organic ingredients, reflecting the broader consumer demand for clean and sustainable beauty solutions. This trend is compelling manufacturers to innovate and develop formulations that are free from harmful chemicals, catering to the health-conscious consumer base and boosting the eco-friendly eyelash serum market share. The market is characterised by continuous product innovation, with companies striving to offer unique formulations that promise quicker and more effective results. Advanced applicators designed for precise and easy application, along with serums that double as eyeliner or mascara, are examples of such innovations enhancing user experience and product functionality.
As per the eyelash serum market analysis, sustainability and ethical practices are becoming increasingly important, with consumers preferring brands that demonstrate a commitment to cruelty-free and eco-friendly production. Packaging innovations that reduce plastic use and incorporate recycled materials are gaining traction, aligning with the global push towards environmental responsibility.
North America leads the eyelash serum market, driven by high consumer spending on beauty and personal care products, along with a strong presence of leading cosmetic brands. The Asia-Pacific region is also showing robust growth, fuelled by increasing beauty consciousness and rising disposable incomes.
Eyelash Serum Market Segmentation
The market can be divided based on type, distribution channel, and region.
Market Breakup by Type
- Lash Primer
- Serum Containing Prostaglandins
- Serums Containing Peptides
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Speciality Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Competitive Landscape of Eyelash Serum Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global eyelash serum market. Some of the major players explored in the report by Expert Market Research are as follows:
- L’Oréal S.A.
- Shiseido Co Ltd.
- Christian Dior SE
- ROCASUBA, Inc.
- Grande Cosmetics LLC
- e.l.f. Cosmetics, Inc.
- Pacifica Beauty LLC
- Harpar Grace International Limited
- Olaplex, Inc
- Skin Research Laboratories
- Others
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