The ‘Global Deli Meat Market Size, Share, Price, Trends, Growth, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global deli meat market, assessing the market on the basis of its segments like products, sources, distribution channels, and major regions.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.
Deli Meat Market Size, Share, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
• Forecast CAGR (2023-2028): 5.90%
A major factor driving the global deli meat market is the increasing launch of new products by key players to expand their customer base. The introduction of new products with unique flavour profiles and healthy ingredients surges customer interest, hence aiding the market. Effective marketing strategies and attractive promotions offered by the leading companies also favour the market growth.
Another crucial factor that drives the global deli meat market is the growing demand for cured deli meat. Cured deli meat uses salt-based mixtures to extend its shelf life and preserve its flavour, colour, and freshness. It is useful for individuals who do not have sufficient time for cooking or lack proper culinary skills. Moreover, deli meat can be cured with the usage of vinegar or lime to add a specific flavouring and provide a tangible flavour. Hence, the use of cured deli meat in restaurants and cafes is considerably growing, where it can be served with sandwiches, salads, and pizzas, among others.
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Pork is a widespread source used in the production of deli meat owing to its versatility and excellent nutritional and flavour profile. It is also cost-effective, which boosts its usage in a variety of meat-based products such as ham, bacon, and sausage, among others. Manufacturers have the flexibility to experiment with different flavours and cut styles to cater to the taste of a broader customer base and expand their presence. Furthermore, its popularity as bacon in Western dishes is another factor that contributes to the deli meat market demand.
Supermarkets represent a significant market share as the availability of ready-to-eat and packaged meat on such channels is increasing. The growing demand for lunchboxes and sandwiches made from deli meat and cheese among students and employees is also aiding the segment’s growth. Supermarkets offer attractive in-store promotions, advertise new food products, provide promotional offers, and offer food products at a discounted price, which is likely to drive sales of deli meat from such channels. Meanwhile, online stores have gained popularity in recent years owing to rising internet accessibility and the easy availability of diverse food products.
Deli Meat Industry Definition and Major Segments
Deli meat, also known as cold cuts, luncheon meats, cold meats, sliced meats, or lunch meats, is prepared from beef, ham, and pork, among others. It is shaped by the usage of casing and moulds and is served fresh in the form of loaves and slices, along with a sandwich or tray.
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On the basis of product, the market is classified into:
• Cured Meat
• Uncured Meat
Based on source, the market is segmented into:
• Beef
• Pork
• Chicken
• Others
On the basis of distribution channel, the market is categorised into:
• Supermarkets/Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others
Based on region, the market is divided into:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Deli Meat Market Trends
A key trend propelling the growth of the global deli meat market is the increasing consumption of organic products due to rising health and environmental awareness. There has been an increase in health-conscious consumers over the years, which boosts the demand for natural food products free of artificial preservatives, flavours, and colours. Organic deli meat is produced without the usage of any synthetic material that can increase exposure to harmful chemicals. Furthermore, this meat is obtained from animals that have been raised in accordance with organic farming standards, which makes it highly nutritional.
Another crucial trend that favours the global deli meat market growth is the growing demand for healthy food made from high-quality ingredients. Moreover, deli meat like salami, sausage, bologna, ham, and turkey enjoy wide popularity as comfort food. With the increasing preference for innovative flavours, the popularity of deli meat infused with herb seasonings or seasonal flavours is likely to surge in the coming years.
Nowadays, customers pay particular attention to the ingredient transparency of food and prefer clean labelled meat free from hormones and antibiotics. Consequently, manufacturers are focused on improving the quality of the deli meats and prioritising brand transparency to improve customer satisfaction.
North America accounts for a substantial share of the deli meat market due to changing customer preferences and the presence of key market players in the region. The demand for processed meat products is high in the region owing to the busy lifestyle of the working population. The region also has a large chain of supermarkets and retail stores, which facilitates the easy availability of deli meat. Furthermore, the well-established e-commerce sector makes it convenient for the home deliveries of food items, thus driving the market growth.
Key Market Players
The major players in the global deli meat market report are
• Cargill Incorporated
• Hormel Foods Corporation
• Maple Leaf Foods, Inc.
• Sysco Corporation
• Deli Brands of America
• Walnut Creek Foods
• Nations Best Deli Meats
• Newport Meat Company
• Deli Meats Inc
• Evans Meats & Seafood, Inc
• Marisa Foods
• Boar’s Head Brand
• Others
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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