According to a new report by Expert Market Research titled, “Global Club Soda Market Share, Size, Report and Forecast 2024-2032″, The global club soda market size was around USD 12.94 billion in the year 2023. Aided by the increasing health consciousness, the market is estimated to grow at a CAGR of 5.6% between 2024 and 2032, reaching a value of nearly USD 21.21 billion by 2032.
Club soda, often referred to as carbonated water or soda water, is a popular beverage choice among health-conscious consumers and cocktail enthusiasts alike. It consists of water infused with carbon dioxide under pressure, creating effervescence. It is widely used as a mixer in alcoholic beverages, a standalone refreshment, and occasionally in cooking to add lightness to batters and other dishes.
A major catalyst propelling the club soda market expansion is the increasing health consciousness among consumers worldwide. As public awareness grows concerning the health risks associated with high sugar intake—such as obesity, diabetes, and heart disease—more consumers are turning away from sugary soft drinks.
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Club soda, with its zero-calorie profile, presents an appealing alternative. It offers the fizzy satisfaction of a soft drink without the health drawbacks associated with sugar, making it a preferred choice for health-conscious individuals. This trend is supported by broader health and wellness movements that prioritise natural and low-calorie food and beverage options.
The revival of cocktail culture, especially in metropolitan areas, significantly impacts the club soda market. Modern consumers, particularly millennials and Gen Z, are drawn to craft cocktails and artisanal beverage experiences, which emphasise quality ingredients and innovative recipes.
Club soda is a staple in many classic and contemporary cocktails due to its ability to blend seamlessly with different spirits and enhance flavours without overpowering them. As bars and restaurants continue to innovate their drink offerings, the demand for premium club soda as a mixer is expected to rise, further stimulating the club soda market growth.
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The introduction of flavoured club soda has transformed the market landscape by catering to a wider audience. These variants combine the health benefits of traditional club soda with appealing flavours like lemon-lime, raspberry, and cucumber-mint, but without the added sugars or artificial sweeteners found in typically flavoured sodas. This appeals to consumers seeking variety and enjoyment in their beverage choices while maintaining a healthy lifestyle. The diversification into flavoured club soda has not only attracted health-conscious buyers but also casual consumers looking for a refreshing, guilt-free beverage option.
The popularity of home carbonation systems such as SodaStream represents a significant development in consumer behaviour, influencing the club soda market. These devices allow consumers to carbonate water and create custom beverages at home, offering both convenience and customisation. The ability to prepare homemade flavoured club soda enhances consumer engagement and familiarity with the product while promoting its integration into daily life. Additionally, home carbonation systems encourage sustainable consumption by reducing the need for single-use plastic bottles, aligning with the growing consumer preference for environmentally friendly practices.
Market Segmentation
The global club soda market can be divided based on packaging, distribution channel, and region.
Market Breakup by Packaging
• Cans
• Glass Bottles
• Plastic Bottles
Market Breakup by Distribution Channel
• Hypermarkets/Supermarkets
• Speciality Stores
• Convenience Stores
• Online Stores
• Others
Market Breakup by Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global club soda market. Some of the major players explored in the report by Expert Market Research are as follows:
• The Coca-Cola Company
• Keurig Dr Pepper, Inc.
• East Imperial Beverages Corporation
• Fevertree Limited
• Polar Beverages Inc.
• White Rock Company
• Faygo Beverages, Inc.
• The Kroger Co.
• Bisleri International Pvt. Ltd.
• Others
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