According to the report by Expert Market Research (EMR), the global beard trimmer market size reached a value of USD 6.72 billion in 2023. Aided by the changing grooming trends, increasing male grooming consciousness, and technological advancements in grooming appliances, the market is projected to further grow at a CAGR of 8.40% between 2024 and 2032 to reach a value of USD 13.89 billion by 2032.
Beard trimmers, also known as electric shavers or beard clippers, are grooming devices designed specifically for shaping and maintaining facial hair. These portable, handheld devices typically feature sharp blades, adjustable settings, and various attachments to achieve desired beard styles and lengths. Beard trimmers have gained popularity among men worldwide as they offer convenience, precision, and versatility in grooming routines.
As per the beard trimmer market analysis, there has been a noticeable shift in grooming habits and attitudes among men, with an increasing emphasis on personal grooming and appearance. Men are becoming more conscious of their facial hair styles and are investing in grooming tools such as beard trimmers to maintain a well-groomed and stylish look. Fashion trends and celebrity endorsements play a significant role in shaping grooming preferences and driving demand for beard trimmers. Popular beard styles sported by celebrities and influencers often influence consumer choices, leading to the adoption of specific grooming tools and techniques to achieve similar looks.
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As per the beard trimmer market outlook, advancements in grooming technology have led to the development of feature-rich beard trimmers with enhanced performance and functionality. Manufacturers are introducing innovative features such as precision trimming settings, self-sharpening blades, waterproof designs, and wireless charging capabilities to cater to the evolving needs and preferences of consumers.
Urbanisation and rising disposable incomes in emerging economies have fuelled the demand for grooming products, including beard trimmers which propels the beard trimmer market expansion. As urban populations grow, there is a greater awareness of grooming trends and a willingness to invest in grooming appliances to maintain a polished appearance, driving market growth. Consumers are increasingly seeking personalised grooming solutions tailored to their specific needs and preferences. Beard trimmer manufacturers are responding to this trend by offering customisable settings, interchangeable blades, and accessories that allow users to achieve their desired beard styles with precision and ease.
The proliferation of e-commerce platforms has significantly expanded the reach of beard trimmer manufacturers in the beard trimmer market, enabling them to reach a wider audience and penetrate new markets. Online retail channels offer convenience, accessibility, and a diverse product selection, driving the sales of beard trimmers globally.
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There is a growing emphasis on sustainability and eco-consciousness in the grooming sector, prompting beard trimmer manufacturers to adopt environmentally friendly practices and materials in their product design and packaging. Eco-friendly materials, energy-efficient manufacturing processes, and recyclable packaging are becoming key differentiators in the market and fuelling the beard trimmer market growth.
Influencer marketing and social media platforms are powerful tools for beard trimmer brands to connect with consumers, showcase product features, and drive brand engagement. Collaborations with grooming influencers and content creators help amplify brand awareness and influence purchase decisions among target audiences. The growing acceptance of male beauty and wellness has led to an expansion of grooming product offerings beyond traditional categories which boost the beard trimmer market share. Beard trimmer manufacturers are diversifying their product portfolios to include skincare devices, hair styling tools, and grooming accessories catering to the evolving needs and preferences of male consumers.
Market Segmentation
The market can be divided based on product type, price category, end use, distribution channel, and region.
Market Breakup by Product Type
- Cordless
- Corded
Market Breakup by Price Category
- Low
- Medium
- High
Market Breakup by End Use
- Commercial
- Personal
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Speciality Stores
- Online Stores
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global beard trimmer market. Some of the major players explored in the report by Expert Market Research are as follows:
- Wahl Clipper Corporation
- Koninklijke Philips N.V.
- Andis Company
- Sunbeam Products, Inc.
- Panasonic Corporation
- Procter & Gamble Co. (Braun)
- Brio Product Group
- Conair LLC
- Walker & Co. Brands, Inc.
- Havells India Ltd.
- Others
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