According to the report by Expert Market Research (EMR), the global automotive, noise, vibration, and harshness (NVH) materials market size reached a value of USD 16.11 billion in 2023. Aided by the increasing focus on enhancing vehicle comfort and reducing environmental noise pollution, the market is projected to further grow at a CAGR of 5.4% between 2024 and 2032 to reach a value of USD 25.89 billion by 2032.
Automotive NVH materials play a crucial role in minimising the noise, vibration, and harshness experienced inside a vehicle, contributing to a more comfortable and quiet driving experience. These materials are used in various parts of a vehicle, including the engine compartment, doors, roof, floor, and trunk, to absorb and dampen unwanted sounds and vibrations.
The growing demand for luxury and premium vehicles, which emphasise passenger comfort and a quiet cabin environment, is a significant driver of the automotive, noise, vibration, and harshness (NVH) materials market growth. Additionally, the increasing awareness of the health impacts of prolonged exposure to noise pollution has led to stricter regulations and standards for vehicle noise levels.
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The integration of active noise control technologies, such as noise cancellation systems, with traditional NVH materials is becoming more common. This combination provides superior noise reduction capabilities and is particularly effective in addressing low-frequency noises. There is also a growing trend towards the use of sustainable and environmentally friendly NVH materials in the automotive, noise, vibration, and harshness (NVH) materials market, such as natural fibre composites and recycled materials, driven by increasing environmental concerns and regulatory pressures.
The rise of electric and hybrid vehicles presents new opportunities for the NVH materials market. These vehicles have different noise and vibration characteristics compared to traditional internal combustion engine vehicles, requiring specialised materials and solutions. The globalisation of the automotive sector and the establishment of manufacturing facilities in emerging economies have led to increased demand for NVH materials in these regions.
As per the automotive, noise, vibration, and harshness (NVH) materials market analysis, automakers are increasingly focusing on reducing vehicle weight to improve fuel efficiency and meet emission standards. This trend is driving the development of lightweight NVH materials that can provide effective noise and vibration damping without adding significant weight to the vehicle. Consumers are increasingly seeking vehicles that can be personalised to their specific comfort and lifestyle needs. This trend is leading to the development of customisable NVH solutions that can be adapted to individual preferences, such as adjustable noise cancellation levels and vibration-damping settings.
With growing awareness of the health impacts of noise and vibration exposure, there is a rising demand for NVH solutions that contribute to a healthier in-cabin environment, further contributing to the automotive, noise, vibration, and harshness (NVH) materials market share. This includes materials that can reduce stress-inducing frequencies and provide a more relaxing driving experience. The automotive sector growth in emerging markets is driving demand for NVH materials in these regions. As consumer expectations for vehicle comfort rise in countries like China and India, local manufacturers are investing in NVH technologies to compete with established global brands.
As per the automotive, noise, vibration, and harshness (NVH) materials market expansion, as vehicles become more connected and equipped with advanced safety systems, there is a growing need to manage the noise and vibrations generated by these technologies. NVH materials are being integrated into these systems to ensure that they do not interfere with vehicle comfort or performance.
Advances in simulation and modelling technologies are enabling manufacturers to predict and analyse NVH performance early in the vehicle design process. This allows for more targeted and efficient use of NVH materials, which propels the automotive, noise, vibration, and harshness (NVH) materials market expansion.
Automotive Noise, Vibration, and Harshness (NVH) Materials Market Segmentation
The market can be divided based on type, application, end-use, and region.
Market Breakup by Type
- Rubbers
- Nitrile Butadiene Rubber (NBR)
- Ethylene Propylene Diene Monomer (EPDM)
- Others
- Thermoplastic Polymers
- Polyurethanes (PU)
- Polyvinyl Chloride (PVC)
- Engineering Resins
- Acrylonitrile Butadiene Styrene (ABS)
- Polycarbonates
- Nylons
- Polypropylene
- Textile Materials
- Fibreglass
- Mixed Textile Fibre
- Polyester Fibre
- Textile Materials (Synthetic)
- Textile Materials (Cotton)
Market Breakup by Application
- Absorption
- Insulation
- Insulator and Absorber
- Damper
- Trunk Module
- Floor Module
- Wheel Arches
- Cockpit Module
- Roof Module
- Engine Casing and Bonnet Liners
- Wheels
Market Breakup by End-Use
- Passenger Vehicles
- Light Commercial Vehicles
- Heavy Commercial Vehicles
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Competitive Landscape of Automotive Noise, Vibration, and Harshness (NVH) Materials Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global automotive, noise, vibration, and harshness (NVH) materials market. Some of the major players explored in the report by Expert Market Research are as follows:
- BASF SE
- The DOW Chemical Company
- 3M Company
- Sumitomo Riko Company Limited
- Covestro AG
- Huntsman international LLC
- Borgers SE & Co. KGaA, Bocholt
- Eagle Industries Inc.
- Roush Enterprises, Inc
- Others
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