According to the report by Expert Market Research (EMR), the global Automation Testing Market Size reached a value of USD 28.75 billion in 2023. Aided by digital transformation, agile methodologies, and the proliferation of software-as-a-service (SaaS) solutions, the market is projected to further grow at a CAGR of 16.40% between 2024 and 2032 to reach a value of USD 112.71 billion by 2032.
Automation testing is the practice of utilising automation to test software and technology products. Its purpose is to verify that the software and products meet the required standards. By employing automation testing, it guarantees that the software and equipment operate precisely as intended and enables the identification of any flaws or glitches in the products.
The accelerating pace of digital transformation across sectors serves as a primary driver of demand for automation testing solutions, as organisations seek to modernise legacy systems, optimise business processes, and deliver seamless digital experiences to customers. With the proliferation of web, mobile, and cloud-based applications, the complexity and scale of software development projects have increased exponentially, necessitating robust testing frameworks and automation tools to ensure product quality and reliability, consequently driving up the automation testing market share.
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Moreover, the adoption of agile methodologies and DevOps practices, aimed at streamlining software development lifecycles and fostering collaboration between development and operations teams, amplifies the need for automated testing solutions to facilitate continuous integration, automated regression testing, and rapid feedback loops. As organisations embrace CI/CD pipelines to accelerate software delivery and achieve faster time-to-market, automation testing emerges as a critical enabler of agile development practices and DevOps culture transformation.
Moreover, advanced test automation platforms leveraging artificial intelligence (AI) and machine learning (ML) algorithms enable intelligent test case generation, predictive defect detection, and autonomous test script maintenance, reducing manual effort and accelerating test execution cycles, leading to automation testing market development.
Furthermore, the advent of cloud-based testing solutions, containerisation technologies, and infrastructure-as-code (IaC) frameworks enables organisations to scale their testing infrastructure dynamically, provision test environments on-demand, and orchestrate complex test scenarios with ease. By embracing a shift-left approach to testing, organisations can integrate testing activities earlier in the software development lifecycle, identify defects proactively, and minimise rework costs while ensuring a higher degree of test coverage and product quality.
The BFSI sector is expected to experience substantial market growth in automation testing due to the industry’s rapid expansion, heightened focus on safeguarding customer data, and the desire to provide competitive services. With an increasing number of BFSI firms embracing technology to stay competitive, automation testing provides a secure and efficient method for testing new technological solutions, thereby driving automation testing market growth.
Established technology hubs in North America and Europe, home to leading software vendors, tech startups, and innovation ecosystems, command a significant share of the global automation testing market, driven by investments in digital transformation initiatives, quality assurance best practices, and regulatory compliance requirements.
As per the automation testing market analysis, conversely, emerging markets in Asia-Pacific, Latin America, and the Middle East present lucrative opportunities for market expansion, fuelled by rapid digitisation, expanding IT infrastructure, and increasing adoption of automation technologies across industries. With the rise of e-commerce, fintech, and healthcare IT sectors in these regions, demand for automation testing solutions is poised to surge, driven by the need for robust, scalable, and secure software applications that meet the evolving needs of digital consumers and regulatory requirements.
Automation Testing Market Segmentation
The market can be divided based on the component, endpoint interface, industry vertical, and region
Market Breakup by Component
- Testing Solutions
- Functional Testing
- API Testing
- Security Testing
- Compliance Testing
- Usability Testing
- Others
- Services
Market Breakup by Endpoint Interface
- Mobile
- Web
- Desktop
- Embedded Software
Market Breakup by Industry Vertical
- BFSI
- Automotive
- Defence and Aerospace
- Healthcare and Life Sciences
- Retail
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Competitive Landscape of Automation Testing Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in global automation testing market. Some of the major players explored in the report by Expert Market Research are as follows:
- IBM Corporation
- Microsoft Corporation
- Accenture Plc
- Open Text Corporation
- Capgemini SE
- Parasoft
- Tricentis
- Cygnet Infotech
- Mobisoft Infotech LLC
- Apexon
- QASource, Inc.
- Ranorex GmbH
- Others
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