Market Outlook
According to the report by Expert Market Research (EMR), the global adventure motorcycle market size is projected to grow at a CAGR of 8.7% between 2024 and 2032. Aided by the rising enthusiasm for off-road and long-distance touring experiences, the market is expected to grow significantly by 2032.
Adventure motorcycles, designed for long-distance riding that encompasses both on-road and off-road terrains, have gained immense popularity among motorcycle enthusiasts. These bikes are characterised by their versatility, durability, and comfort, making them ideal for both daily commuting and adventurous expeditions. Equipped with features like high ground clearance, larger fuel tanks, and robust suspensions, adventure motorcycles are the preferred choice for riders seeking thrill and exploration.
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The surge in the adventure motorcycle market growth is primarily fuelled by the growing interest in outdoor recreational activities, including motorcycle touring and off-roading. This trend is further amplified by the increasing disposable incomes and the desire for adventurous experiences among the younger population.
Additionally, advancements in motorcycle technology, leading to more efficient, powerful, and safer adventure motorcycles, are attracting a broader base of consumers. Manufacturers are continuously innovating in terms of design, engine performance, and rider comfort, thereby enhancing the overall appeal of adventure motorcycles.
Another significant factor contributing to adventure motorcycle market demand is the emergence of motorcycle tourism and the growing number of motorcycle touring clubs and communities globally. These groups often organise long-distance tours, creating a heightened demand for adventure motorcycles.
Geographically, the market is diverse, with Europe and North America leading due to the high popularity of motorcycle touring and the presence of major manufacturers. The Asia-Pacific region is also witnessing significant growth, driven by the rising trend of adventure sports and increasing motorcycle sales in emerging economies.
The global adventure motorcycle market outlook is being influenced by the growing popularity of motorcycle touring, advancements in motorcycle technology, and the increasing affinity for outdoor recreational activities. While the market navigates challenges, the future outlook remains bright with opportunities for expansion and innovation, catering to the evolving demands of adventure enthusiasts around the globe.
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Market Segmentation
The market can be divided based on engine capacity, application, and region.
Market Breakup by Engine Capacity
- Less than 500cc
- 500-1,000cc
- Above 1,000cc
Market Breakup by Application
- Off-Road Market
- Street Market
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global adventure motorcycle market. Some of the major players explored in the report by Expert Market Research are as follows:
- KTM AG
- BMW AG
- Ducati Motor Holding S.p.A.
- Yamaha Motor Co., Ltd.
- Kawasaki Motors, Ltd.
- Honda Motor Company, Ltd.
- Benelli Q.J.
- Eicher Motors Limited
- Others
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