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According to the report by Expert Market Research (EMR), the global fruit powder market size reached a value of USD 11,098.6 million in 2023. Aided by the increasing demand for natural and healthy food ingredients and the growing applications of fruit powders in various sectors, the market is projected to further grow at a CAGR of 6.1% between 2024 and 2032 to reach a value of USD 15,788.1 million by 2032.

Fruit powder, derived from dehydrated fruits, retains the essential nutrients and flavours of fresh fruits, making it a popular ingredient in various food and beverage applications. It offers a longer shelf life and easier storage compared to fresh fruits, providing versatility and convenience in culinary uses. Apart from its use in the food and beverage industry, fruit powder is also extensively utilised in nutraceuticals, cosmetics, and pharmaceuticals.

One of the primary drivers of the fruit powder market growth is the rising demand for natural and healthy food ingredients. With the growing awareness of health and wellness, consumers are increasingly seeking products that contain natural ingredients and provide nutritional benefits. Fruit powders, rich in vitamins, minerals, and antioxidants, align well with these consumer preferences, driving their adoption in various food and beverage products.

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The expanding applications of fruit powders in various sector also play a significant role in propelling the market. In the food and beverage sector, fruit powders are used in a wide range of products, including beverages, bakery items, dairy products, and snacks. They enhance the flavour, colour, and nutritional profile of these products, catering to the demand for healthier and tastier options. The nutraceutical industry utilizes fruit powders in dietary supplements and functional foods, leveraging their health benefits to address various nutritional needs.

The increasing consumer preference for convenient and ready-to-use food products is another significant factor driving the market. Fruit powders offer the advantage of easy storage, longer shelf life, and convenience in use, making them a preferred choice for busy consumers. Additionally, the rising trend of plant-based diets and veganism is boosting the demand for fruit powders as a natural and nutritious ingredient in plant-based food products, consequently driving up the fruit powder market share.

Technological advancements in fruit powder production are significantly enhancing the quality and efficiency of manufacturing processes. The development of advanced drying techniques, such as spray drying, freeze drying, and vacuum drying, has improved the retention of nutrients, flavour, and colour in fruit powders. These technologies ensure the production of high-quality fruit powders that meet the evolving needs of consumers and various sectors.

The use of innovative packaging solutions is also driving market growth. Advanced packaging materials and techniques, such as vacuum-sealed and nitrogen-flushed packaging, extend the shelf life of fruit powders and protect them from moisture, light, and air. These packaging solutions enhance the convenience and quality of fruit powders, making them more appealing to consumers and manufacturers.

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As per the fruit powder market outlook, the integration of digital technologies in supply chain management is another notable trend in the fruit powder market. Digital tools and platforms enable efficient tracking, monitoring, and management of the supply chain, ensuring the quality and safety of fruit powders. These technologies enhance transparency, traceability, and efficiency in the production and distribution of fruit powders, driving market growth.

As per the fruit powder market analysis, North America holds a significant share of the market, driven by high consumer demand for natural and healthy food ingredients. The United States, in particular, is a major market for fruit powders, with a strong preference for organic and clean-label products. The region’s well-established food and beverage industry and the presence of leading fruit powder manufacturers further contribute to market growth.

In Europe, the market is experiencing steady growth, supported by the strong presence of the food and nutraceutical sectors. Countries such as Germany, France, and the United Kingdom are key contributors to the European fruit powder market, driven by their high demand for natural and functional food ingredients. The European Union’s stringent regulations on food safety and quality are fostering the adoption of high-quality fruit powders.

Market Segmentation

The market can be divided based on fruit type, application, and region

Market Breakup by Fruit Type

• Grape
• Apple
• Mango
• Banana
• Berries
• Lemon
• Pineapple
• Orange
• Others

Market Breakup by Application

• Bakery and Confectionery
• Snacks/RTE Products
• Dairy
• Beverages
• Soups and Sauces
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global fruit powder market. Some of the major players explored in the report by expert market research are as follows:

• Kanegrade Ltd.
• Paradise Fruits Solutions GmbH & Co. KG
• Döhler Group SE
• Aarkay Food Products Ltd.
• The Green Labs LLC
• European Freeze Dry ApS
• Nexira
• Iprona SpA
• Nutradry Pty Ltd
• Saipro Biotech Private Limited
• Others

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