According to the report by Expert Market Research (EMR), the global frozen potato products market is being driven by the growing frozen potato industry, which is expected to grow in the forecast period of 2024-2032 at a CAGR of 4.4%. Aided by the growing demand for convenient food items and the expansion of quick-service restaurants (QSRs) globally, the market is expected to grow significantly by 2032.
Frozen potato products, which include items like French fries, hash browns, and potato wedges, have become household staples in numerous countries. These products not only offer the authentic taste and texture of fresh potatoes but also provide the added advantage of a longer shelf life and ease of preparation. As the urban populace gravitates more towards a hectic lifestyle, the convenience of these ready-to-cook products becomes increasingly critical.
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A crucial driver of the global frozen potato products market demand is the accelerating expansion of QSRs worldwide. Brands like McDonald’s, Burger King, and KFC, which have frozen potato items as star attractions on their menus, have been expanding aggressively, especially in emerging markets. This has naturally led to an elevated consumption of frozen potato products.
Moreover, advancements in freezing technologies have enabled manufacturers to retain the nutritional value and flavour of potatoes, making them more appealing to health-conscious consumers. Innovations in packaging, which ensure that the product remains free from contamination and retains its freshness, have also contributed to the frozen potato products market growth.
In addition to the factors mentioned above, the versatility of potatoes as a culinary ingredient has played a pivotal role in propelling the market forward. From continental dishes to traditional cuisines, frozen potato products can be effortlessly incorporated, making them popular among diverse consumer groups.
However, it’s not just the foodservice sector fuelling the demand for frozen potato products. Retail segments, driven by supermarkets and hypermarkets, have expanded their frozen food aisles, offering a wide range of potato-based products. This expansion is a direct reflection of the increasing consumer preference for frozen potato products for home cooking, thanks to their convenience and consistent quality.
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Global trends like the rise of veganism and health-conscious eating habits have also indirectly influenced the frozen potato products market outlook. With potatoes being plant-based, they naturally fit into vegan diets. Manufacturers are capitalising on this by introducing organic and GMO-free frozen potato products to cater to the niche but growing segment of consumers seeking cleaner and more transparent labels.
Frozen Potato Products Market Segmentation
The market can be divided based on type, end use, distribution channel, and region.
Market Breakup by Type
- French Fries
- Hash Brown
- Sweet Potatoes/Yam
- Potato Wedges
- Potato Bites
- Mashed
- Smileys
- Others
Market Breakup by End Use
- Food Service
- Retail
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Distributors
- Convenience Stores
- Online
- Direct Purchase and Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global frozen potato products market. Some of the major players explored in the report by Expert Market Research are as follows:
- McCain Foods Limited
- Agrarfrost GmbH & Co. KG
- Agristo N.V.
- Farm Frites International B.V.
- Iscon Balaji Food Private Limited
- R. Simplot Company
- Lamb Weston Holdings, Inc.
- Others
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