According to the report by Expert Market Research (EMR), the Europe toys market size reached USD 14.51 billion in 2023. Aided by the increasing disposable income, changing lifestyles, and the growing popularity of educational and interactive toys, the market is projected to further grow at a CAGR of 2.7% between 2024 and 2032 to reach a value of USD 18.47 billion by 2032.
One of the key drivers of the Europe toys market growth is the high living standards and increased disposable incomes of the population and. As disposable incomes increase, parents are more willing to spend on high-quality toys for their children. This trend has led to a growing demand for premium and innovative toys that offer educational and developmental benefits.
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Another factor driving the market growth is the changing lifestyles and preferences of consumers. With the rise of digital technology, there has been a shift towards interactive and digital toys that offer engaging and immersive experiences. Manufacturers are increasingly focusing on incorporating technology such as augmented reality (AR) and artificial intelligence (AI) into their toys to cater to this demand, consequently driving up the Europe toys market share.
Furthermore, the growing emphasis on child development and education has led to an increased demand for toys that promote learning and creativity. Educational toys that focus on STEM (science, technology, engineering, and mathematics) concepts are gaining popularity among parents and educators, driving the Europe toys market demand.
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Moreover, the surge in online sales of creative and distinctive toy items to consumers has led to a rise in demand for toys throughout Europe. Various major companies in the market are now concentrating on producing toys made from sustainable materials to minimise the adverse environmental effects of toys. Advancements in toy manufacturing technologies are anticipated to be a significant trend in the market, aiming to create more interactive and educational toys for consumers.
As per the Europe toys market analysis, Germany dominates the market due to the growing population and increased purchasing power resulting from higher disposable income. In response to the rising environmental consciousness among the population, major players in the market are increasingly prioritising the production of high-quality sustainable toys in the region. Additionally, there is a growing demand for educational toys, further contributing to the overall growth of the market in Germany.
Market Segmentation
The market can be divided based on the product, age group, distribution channel, and region.
Market Breakup by Product
- Action Figures
- Building Sets
- Games and Puzzles
- Dolls
- Sports and Outdoor Toys
- Plush
- Others
Market Breakup by Age Group
- Up to 5 Years
- Between 5 to 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Departmental Stores
- Online Channels
- Others
Market Breakup by Region
- Germany
- United Kingdom
- France
- Italy
- Spain
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Europe toys market. Some of the major players explored in the report by Expert Market Research are as follows:
- LEGO System A/S
- Hasbro, Inc.
- Mattel, Inc
- Clementoni Spa
- The Goliath Games LLC and B.V Companies
- Ravensburger Group
- Thames & Kosmos
- BRUDER Spielwaren GmbH + Co. KG
- Abysse Corp
- Steiff Retail GmbH
- Others
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