Europe Rice Bran Oil Market Outlook
According to the report by Expert Market Research (EMR), the Europe rice bran oil market reached around 390.13 KMT in 2023. Aided by the growing trend of health and wellness and an escalating interest in cholesterol-lowering food products, the market is projected to grow at a CAGR of 2.8% between 2024 and 2032 to reach a volume of nearly 499.21 KMT by 2032.
Rice bran oil is derived from the outer layer of rice grains, known as the bran, which is rich in vitamins, antioxidants, and omega-3 fatty acids. It has gained significant popularity as a cooking oil due to its numerous health benefits, including its ability to lower cholesterol levels, enhance skin health, and boost the immune system. The oil’s high smoke point also makes it ideal for high-temperature cooking, which is a key selling point in the culinary industry.
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Several factors contribute to the robust Europe rice bran oil market growth. Primarily, there is a marked shift towards healthier dietary choices among European consumers, particularly in Western Europe, where wellness and longevity are significant concerns. Additionally, the versatile use of rice bran oil in various food applications, ranging from frying and sautéing to dressing salads, underpins its increased adoption.
The Europe rice bran oil market expansion is further supported by the growing vegan and vegetarian populations in Europe, who are seeking plant-based alternatives to traditional cooking oils. Rice bran oil’s nutritional profile makes it an attractive option for this demographic, aligning with their dietary preferences and ethical considerations.
Moreover, the cosmetic industry in Europe leverages the beneficial properties of rice bran oil, such as its moisturising and antioxidant capabilities, to formulate skincare products. This application in the non-food sector broadens the scope of the market and introduces additional avenues for growth. This is one of the key Europe rice bran oil market trends.
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The UK and Germany are leading the charge in the Europe rice bran oil market, driven by their robust food and beverage industries and heightened consumer awareness regarding the health benefits associated with rice bran oil. These countries showcase a high penetration of rice bran oil in both household and commercial sectors, attributed to their established infrastructure and consumer preference for premium health-oriented products.
Southern Europe, particularly Italy and Spain, also exhibits promising growth potential due to the increasing popularity of healthy Mediterranean diets, which integrate various cooking oils, including rice bran oil.
Despite the favourable growth prospects, the Europe rice bran oil market faces challenges such as fluctuating raw material prices and competition from other vegetable oils that are well-established in the European market, such as olive oil and sunflower oil. However, these challenges also present opportunities for market players to innovate and differentiate their product offerings through branding strategies and by highlighting the unique health benefits of rice bran oil.
Moreover, strategic partnerships with local distributors and investments in marketing and consumer education can further enhance the visibility and adoption of rice bran oil across Europe, fuelling the Europe rice bran oil market
To capitalise on the growing demand, key Europe rice bran oil market players are increasingly focusing on sustainable and organic product lines. This strategic shift is aimed at catering to the eco-conscious consumer base that prioritises environmental sustainability alongside health benefits. Additionally, advancements in extraction and processing technologies are making rice bran oil more accessible and cost-effective for consumers and manufacturers alike.
Companies are also exploring new market segments by introducing rice bran oil-based products in the fast-growing health food and nutraceutical sectors, thereby broadening their market reach and enhancing consumer engagement with innovative offerings. This is expected to accelerate the Europe rice bran oil market development in the coming years.
The Europe rice bran oil market is poised for continued growth in the forecast period, supported by a shift towards healthier lifestyles, diverse applications of the product, and a burgeoning demand for rice bran oil in the cosmetic sector. As European consumers increasingly prioritise health and sustainability, rice bran oil stands out as a versatile and beneficial choice, promising a strong market presence in the coming years. This forecast period offers significant opportunities for market players to expand their footprint and capitalise on emerging trends in the European market.
Europe Rice Bran Oil Market Segmentation
The market can be divided based on type, by-product, distribution channel, application, and country.
Market Breakup by Type
- Refined
- Non-Refined
Market Breakup by By-Product
- Ferulic Acid
- Gamma Oryzanol
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Market Breakup by Application
- Food and Beverages
- Cosmetics and Personal Care
- Pharmaceuticals
- Others
Market Breakup by Region
- United Kingdom
- Germany
- France
- Italy
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Europe rice bran oil market. Some of the major players explored in the report by Expert Market Research are as follows:
- Cargill Inc.
- Ricela Group of Companies
- King Rice Oil Group
- Wilmar International Group
- Emami Agrotech Limited
- Gustav Heess Oleochemische Erzeugnisse GmbH
- Sethia Hemraj Rice Oil Company
- Vaigai Agro Products Limited
- Calofic Corporation
- BCL Industries Limited
- Others
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