According to the report by Expert Market Research (EMR), the Europe fresh food packaging market size reached a value of USD 11.21 billion in 2023. Aided by the rising consumer awareness about environmental issues and the push for eco-friendly packaging alternatives, the market is projected to further grow at a CAGR of 2.6% between 2024 and 2032 to reach a value of USD 14.19 billion by 2032.
The surge in Europe fresh food packaging market demand is largely driven by the region’s strong emphasis on sustainability and environmental preservation. European consumers are increasingly opting for packaging solutions that are recyclable, biodegradable, or made from renewable resources, propelling the development of innovative packaging materials and designs.
Moreover, the European Union’s stringent regulations on packaging waste and recycling targets are compelling manufacturers to adopt sustainable packaging practices. These regulatory frameworks are not only shaping the packaging industry’s strategies but also fostering a culture of responsibility towards environmental stewardship.
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The evolving consumer preferences for convenience and quality are also influencing the Europe fresh food packaging market outlook. There is a growing demand for packaging that offers ease of use, extended freshness, and clear product visibility, enhancing the consumer experience while ensuring food safety.
Technological innovations play a pivotal role in the advancement of fresh food packaging solutions. Developments in active and intelligent packaging technologies, which can monitor the condition of packaged food and extend its freshness, are setting new benchmarks for the industry. These technologies include ethylene absorbers, oxygen scavengers, and moisture control systems, which contribute significantly to reducing food spoilage and waste.
According to the Europe fresh food packaging market analysis, the adoption of digital printing and smart labels enables better traceability and consumer engagement by providing detailed product information, origin, and handling instructions through QR codes and NFC tags.
The fresh food packaging market in Europe exhibits significant regional variances, with countries like Germany, France, and the United Kingdom leading in market share. These countries are at the forefront of adopting sustainable packaging solutions due to their strong regulatory frameworks, high consumer awareness, and advanced technological capabilities.
Europe Fresh Food Packaging Market Segmentation
The market can be divided based on food type, packaging type, material, and country.
Market Breakup by Food Type
- Poultry and Meat Products
- Dairy Products
- Vegetables and Fruits
- Seafood
- Others
Market Breakup by Packaging Type
- Rigid
- Flexible
Market Breakup by Material
- Plastic
- Metal
- Glass
- Paper and Paperboard
- Others
Market Breakup by Country
- Germany
- United Kingdom
- France
- Italy
- Others
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Competitive Landscape of Europe Fresh Food Packaging Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Europe fresh food packaging market. Some of the major players explored in the report by Expert Market Research are as follows:
- Mondi Plc
- Amcor PLC
- Stora Enso Oyj
- International Paper Company
- DS Smith Plc
- Tetra Laval Group
- Smurfit Kappa Group Plc
- Schur International
- UPM-Kymmene Corp.
- FFP Packaging Ltd.
- Others
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