The ‘Dubai Taxi and Cab Advertising Market Share, Size, Price, Trends, Report and Forecast 2023-2028’ by Expert Market Research, gives an extensive outlook of the Dubai taxi and cab advertising market, assessing based on its segments like type, product, and vehicle type.
Dubai Taxi and Cab Advertising Market Size, Share, Analysis, Growth, Demand, Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Forecast CAGR (2023-2028): 5.20%
With the growing competition among different companies, there is an increased focus on utilising innovative types of advertisements that can draw the attention of potential consumers. Taxi and cab advertising is witnessing rapid increase in popularity in Dubai, fuelled by the popular taxi culture, usage of different types of advertisements, and rising affordability of these types of advertisements.
Although advertisements can be placed both inside and outside taxis and cabs, outdoor ads have a wider reach and can influence more people. While taxi top ads account for a significant share of the Dubai taxi and cab advertising market based on product due to their versatility and low costs, wrap ads are surging in demand due to their greater impact on consumers. Taxi indoor advertising is dependent upon the travellers who use the specific taxi, due to which exposure to a target audience may be relatively limited. However, indoor advertising can be interactive, with touch screen options or pull out tabs that increase consumer engagement.
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As digital advertising rises in prominence and prevalence, the demand for digital type of advertisements is likely to catalyse the Dubai taxi and cab advertising market in the coming years. Digital types of advertisements can easily be changed, making them appealing for cab and taxi drivers who require only a one-time installation cost which can last them for many clients and advertisements.
Dubai Taxi and Cab Advertising Industry Definition and Major Segments
The practise of placing an advertisement on a taxi, either on the exterior or interior of the car, is known as taxi and cab advertising. On taxis and cabs, advertising is frequently displayed on the roof, inside, and completely around the vehicle. As the advertisements are displayed outside of customers’ homes, taxi and cab advertising falls under the umbrella of out-of-home (OOH) advertising. By utilising this form of advertising, companies can focus their marketing efforts on specific areas and demographics.
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Based on type, the market is bifurcated into:
- Static
- Digital
On the basis of product, the market is segmented into:
- Taxi Top Ads
- Taxi Interior Advertising
- Wrap Ads
- Other
Based on vehicle type, the market is divided into:
- Taxi
- Rideshare
Dubai Taxi and Cab Advertising Market Trends
Taxi and cab advertisements are a popular option for small companies due to their low costs. The Dubai taxi and cab advertising market is benefiting various companies as they concentrate on big customer populations and give brands exposure throughout the city.
In Dubai, the taxi and cab advertising market is dominated by wrap ads, which entail wrapping the entire length of the vehicle in the advertisement. The development of the Dubai taxi and cab advertising market is anticipated to be aided by this type of advertisement, which attracts attention from a great distance and has a strong visual impact.
Customers are more likely to be influenced by the advertisements as a result of repeated exposure as taxis and cabs frequently pass through the neighbourhood. With taxi and cab advertising becoming more affordable, more businesses with tight advertising budgets are experimenting with different types of taxi and cab advertisements.
Key Market Players:
The major players in the Dubai taxi and cab advertising market report include TangenC Media (Autowrap), TAXi-AD International GmbH, Leads Dubai, Firefly Systems Inc., and Sweven Services, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers, and acquisitions, among other latest developments of the major market players.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
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