According to the report by Expert Market Research (EMR), the global domestic tourism market size reached a value of USD 1.87 billion in 2023. Aided by factors increasing disposable incomes and the revitalisation of local economies, the market is projected to further grow at a CAGR of 15.2% between 2024 and 2032 to reach a value of USD 6.67 billion by 2032.
Domestic tourism refers to the travel within a traveller’s own country. It includes a variety of travel purposes, from leisure and recreation to business and family visits, and encompasses a wide range of travel styles, including road trips, city breaks, and rural tourism. This market segment plays a crucial role in stabilising national economies by balancing the tourism deficit and creating numerous employment opportunities.
As economies recover from periods of downturn, such as those induced by global crises, there is typically a resurgence in consumer confidence which often translates into increased domestic travel, leading to domestic tourism market growth.
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Many governments promote domestic tourism through marketing campaigns, infrastructure improvements, and subsidies, recognising its importance in supporting local economies. Moreover, online booking platforms, mobile applications, and digital payment systems have made it easier than ever for consumers to plan and book domestic trips, consequently driving up the domestic tourism market share.
Moreover, there is a growing interest in exploring local culture, heritage, and cuisine, which drives domestic travel as residents become tourists in their own country. Additionally, increased awareness of the environmental impact of international flights has led some travellers to prefer domestic alternatives, which generally have a lower carbon footprint.
As per the domestic tourism market analysis, North America and Europe dominate the market, thanks to their well-developed transport infrastructure, diverse tourist attractions, and proactive promotional activities by governmental tourism boards. However, Asia-Pacific is expected to experience the highest growth rate during the forecast period, driven by increasing middle-class incomes, urbanisation, and regional cooperation promoting travel.
Additionally, adventure tourism makes up a considerable segment of the worldwide domestic tourism industry. This type of recreation involves participating in outdoor pursuits and fully experiencing distinctive environments. Enthusiasts actively pursue chances that involve a degree of danger and thrill, along with self-improvement. They are attracted to far-off and unusual parts of the world, keen to take on obstacles and find peace in unfamiliar lands, leading to domestic tourism market expansion.
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Market Segmentation
The market can be divided based on location, mode of booking, tour type, age group, and region
Market Breakup by Location
- Local Travel
- Interstate Travel
Market Breakup by Mode of Booking
- OTA
- Direct Booking
Market Breakup by Tour Type
- Conferences/Meetings
- Weekend Getaways
- Adventure Tours
- Spiritual/Cultural
- Sports
- Others
Market Breakup by Age Group
- Below 30 Years
- 30-49 Years
- 50 Years and Above
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in global domestic tourism market. Some of the major players explored in the report by Expert Market Research are as follows:
- Cox & Kings Ltd.
- Thomas Cook (India) Limited
- Kensington Tours Ltd.
- Micato Safaris, Inc.
- Abercrombie & Kent USA, LLC
- Wyndham Destinations, Inc
- TUI Group
- La Vacanza Travel
- Butterfield & Robinson Inc
- Scott Dunn Limited
- Others
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