Direct Selling Market Outlook
According to a new report by Expert Market Research titled, “Direct Selling Market Size, Share, Analysis, Report and Forecast 2024-2032″, the direct selling market reached a value of around USD 287.42 million in 2023. Aided by the rising entrepreneurship trend and the growing demand for convenience in shopping, the market is projected to further grow at a CAGR of 5% between 2024 and 2032 to reach a value of USD 385.17 million by 2032.
Direct selling is a dynamic, vibrant, rapidly expanding sales methodology where goods are sold directly to consumers away from a fixed retail location. Sales are typically made through explanation or demonstration by a direct sales representative. These representatives can sell their products directly to consumers, typically in their homes or the homes of others, at their workplace, and other places away from permanent retail locations.
The increasing consumer preference for a personalised shopping experience is driving the global direct selling market growth. With the rising popularity of unique, customised products and individualised customer service, there has been a significant shift towards direct selling. This mode of selling, due to its one-on-one sales approach, allows for a more personalised customer relationship, leading to a surge in demand for direct selling-based products.
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The expanding use of digital platforms for direct selling also plays a significant role in propelling the market. In the age of social media and e-commerce, direct sellers are leveraging online platforms to reach a broader audience. They utilise social media, mobile applications, and websites not only to sell their products but also to engage customers through interactive content, thereby enhancing the overall customer experience.
Furthermore, the growing entrepreneurship trend has significantly contributed to the direct selling market expansion. Direct selling provides an accessible, low-risk entry point for individuals interested in starting their own business. It not only offers flexibility in work hours but also provides opportunities for income generation and skill development. This aspect of direct selling has attracted a large number of micro-entrepreneurs, thereby fostering the market growth. Greater investments in marketing and promotion are being made as a result of the expanding product advancements in the wellness and personal care sectors. The demand for direct selling is anticipated to rise during the projection period as a result of this increase in investments.
Direct Selling Market Segmentation
The market can be divided based on packaging type, application, and region.
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Market Breakup by Packaging Type
- Single-Level Marketing
- Multi-Level Marketing
Market Breakup by Application
- Wellness
- Cosmetics
- Household Goods
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global direct selling companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- Amway Enterprises Pvt. Ltd.
- Herbalife Nutrition Ltd.
- Avon Products, Inc.
- Vorwerk
- Tupperware Brands Corporation
- Oriflame Holding AG
- Mary Kay Inc.
- Belcorp
- DXN Holdings Bhd
- Others
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