The ‘Colombia Laptop Market Size, Share, Trends, Growth, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the Colombia laptop market, assessing the market on the basis of its segments like type, design, screen size, price, and end use.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Colombia Laptop Market Share, Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2022): USD 680 million
- Forecast CAGR (2023-2028): 2.80%
- Forecast Market Size (2028): USD 800.2 million
Rising disposable incomes and increasing digitalisation across the country are driving the growth of the Colombia laptop market. As more sectors adopt technology, there is a greater demand for laptops by individuals and organisations for work, entertainment, communication, and online activities. Initiatives of the government to promote digital learning and improve access to education are also bolstering the demand for laptops among students in schools and universities. Laptops are also becoming common in offices as they are used across industries and offer enhanced flexibility and convenience compared to bulky desktop computers. The growing IT services sector in Colombia, as well as software development and business process outsourcing are also increasing the demand for laptops.
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Increasing accessibility of a wide range of laptops at various price points is also supporting the Colombia laptop market development. Consumer awareness of the advantages of laptops and emerging technologies is leading to a growing demand for high performance laptops. Expansion of e-commerce and market key players in Colombia are enabling easier purchase of laptops for personal, business, and gaming purposes. Increasing internet penetration in the country is also aiding the growth of the Colombia laptop market. Through online retail, consumers can browse various laptop models and compare features to find a suitable option for their needs.
Colombia Laptop Industry Definition and Major Segments
A laptop is a type of personal computer which is small enough to be portable yet offers full performance capabilities of a personal computers. Laptops feature components such as CPU, screen monitor, keyboard, trackpad, and webcam integrated into a single device. Laptops are powered by batteries due to which they be used with and without being plugged in to electricity.
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Based on type, the market is divided into:
- Traditional
- Breakup by Type
- Touch Screen Enabled
- Touch Screen Disabled
- Breakup by Type
- 2-in-1
On the basis of design, the market is classified into:
- Ultrabook
- Notebook
- Netbook
- Others
By screen size, the market is segmented into:
- Up to 10.9”
- 11” to 12.9”
- 13” to 14.9”
- 15.0” to 16.9”
- More than 17”
Based on price, the market is categorised into:
- Up to USD 500
- USD 501 to USD 1000
- USD 1001 to USD 1500
- USD 1501 to USD 2000
- Above USD 2001
On the basis of end use, the market is divided into:
- Personal
- Business
- Gaming
Colombia Laptop Market Trends
Growing preference for lightweight and portable lightweights is a key trend influencing the Colombia laptop market as more consumers seek laptops that can easily be carried and used in different locations. Traditional types of laptops have held a sizable share of the laptop market in Colombia in the historical period due to their larger screen sizes and typically higher specifications. Moreover, traditional laptops tend to be more affordable than 2-in-1 laptops leading to their greater demand among users that are cost-conscious. However, 2-in-1 laptops are rising in popularity, particularly among young adults. The 2-in-1 hybrid laptops can be used as a laptop as well as a tablet due to a detachable screen, thereby offering further flexibility.
The IVA tax (value added tax) in Colombia is currently applicable for higher priced laptops, with budget laptops exempt from the taxation policy. With improvements in budget laptop quality and specifications, these laptops are gaining demand in the country, aiding the overall Colombia laptop market. Particularly for new users, purchasing an entry level laptop helps users gain familiarity with operating different laptop types, and can help them decide on upgrading as needed.
Rising usage of laptops across small and large businesses in Colombia is another crucial trend in the market. While previously, laptops were considered an added expense, now even small companies and startups are investing in good quality laptops for their workers to improve work performance.
Key Market Players
The major players in the Colombia laptop market report are:
- Microsoft Corporation
- Sony Group Corporation
- Samsung Electronics Co., Ltd.
- ASUSTeK Computer, Inc.
- Apple Inc.
- Lenovo Group
- Dell Inc.
- HP Development Company, L.P.
- Others.
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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