Carpet Cleaning Products Market Outlook
According to the report by Expert Market Research (EMR), the global carpet cleaning products market size reached a value of USD 1.66 billion in 2023. Aided by the growing emphasis on cleanliness and hygiene in both residential and commercial spaces, the market is projected to further grow at a CAGR of 4.5% between 2024 and 2032 to reach a value of USD 2.43 billion by 2032.
Carpet cleaning products are essential for maintaining the aesthetic appeal and extending the lifespan of carpets by removing stains, dirt, and allergens. These products come in various forms, including shampoos, powders, sprays, and machines, tailored for different cleaning needs and carpet types. The increasing awareness regarding the health benefits of maintaining clean indoor environments has significantly boosted the demand for carpet cleaning products.
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The carpet cleaning products market growth is primarily fuelled by the rising standards of living and the subsequent increase in carpet installations in homes and commercial establishments. The trend towards more luxurious and comfortable interior designs has led to a higher demand for carpets and, consequently, for products to maintain them. Additionally, the commercial sector, including offices, hotels, and restaurants, continuously requires effective cleaning solutions to uphold their cleanliness standards and create a welcoming atmosphere for clients and employees.
According to the carpet cleaning products market analysis, technological advancements have led to the development of eco-friendly and more efficient carpet cleaning solutions, aligning with the growing consumer preference for sustainable and health-conscious products. Innovations in cleaning agents that minimise environmental impact without compromising on effectiveness are particularly appealing to the market. Furthermore, advancements in carpet cleaning equipment, such as more powerful and efficient vacuum cleaners and steam cleaners, have made deep cleaning more accessible to both professionals and homeowners.
Busy lifestyles may lead consumers to look for quick and efficient cleaning solutions, including those for carpets, which support the carpet cleaning products market expansion. There is also a trend towards premiumisation, with consumers willing to pay more for products that offer additional benefits such as fragrance or moisturising properties. Marketing strategies and social media influence can significantly impact consumer awareness and preferences, driving the popularity of certain brands or types of carpet cleaning products.
As per the carpet cleaning products market outlook, there is a growing trend of outsourcing cleaning tasks to professionals, especially in urban areas and among working professionals. This shift boosts the demand for commercial-grade carpet cleaning products and equipment, as cleaning services seek efficient, effective, and fast-acting solutions. The rising number of pet owners globally increases the demand for carpet cleaning products that are effective against pet stains and odours. Products tailored for homes with pets, including those that are safe for animals, are becoming increasingly popular.
The health and wellness trend has also had a significant impact on the carpet cleaning products market. With an increased focus on minimising allergens and pollutants in indoor spaces, consumers are more inclined to invest in high-quality cleaning products that promise a healthier living environment. This demand is supported by the proliferation of products specifically designed to address health concerns, such as hypoallergenic formulas and those targeting dust mites and pet dander.
North America and Europe hold significant carpet cleaning products market share due to the prominent trend of carpet flooring and high standards of living, which drive the luxury lifestyle and, consequently, the use of carpets. The Asia Pacific region is expected to register the fastest growth due to increasing infrastructural activities, rapid urbanisation, and the growing population, leading to increased spending on luxury lifestyle products like carpets.
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Carpet Cleaning Products Market Segmentation
The market can be divided based on nature, product type, price range, end use, distribution channel, and region.
Market Breakup by Nature
- Chemical
- Organic
Market Breakup by Product Type
- Shampoo
- Spray
- Liquid
- Others
Market Breakup by Price Range
- Premium
- Mid-Range
- Economic
Market Breakup by End Use
- Residential
- Commercial
- Hotels and Restaurants
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Carpet Cleaning Products Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global carpet cleaning products market. Some of the major players explored in the report by Expert Market Research are as follows:
- Rug Doctor LLC
- The Clorox Company
- Church & Dwight Co., Inc.
- Zep Inc.
- Maruti Cleancare Pty Ltd.
- BISSELL Inc.
- PLZ Corp.
- Acdoco Ltd.
- The Kroger Co
- Alfred Kärcher SE & Co. KG
- Others
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