According to a new report by Expert Market Research titled, “Global Bottled Water Market Growth, Size, Share, Report and Forecast 2024-2032″, the global bottled water market size attained a value of about USD 267.89 billion in 2023. Aided by the increasing health concerns and the demand for clean drinking water for on-the-go consumption, the market is assessed to grow at a CAGR of 6.4% to reach a value of USD 469.51 billion by 2032.
The global bottled water market has witnessed remarkable growth over the past decade, driven by increasing consumer awareness of health and wellness, rising concerns over the quality of municipal water supplies, and the convenience offered by bottled water. Bottled water is defined as drinking water packaged in plastic or glass bottles for individual consumption. It includes various types such as spring water, mineral water, purified water, and sparkling water, each catering to different consumer preferences and health benefits. The market is characterized by a wide range of products, from affordable brands targeting mass-market consumers to premium offerings that appeal to a more affluent demographic.
One of the most significant global bottled water market trends is the growing consumer preference for healthy and clean drinking water. As health consciousness increases globally, more people are turning to bottled water as a safe and reliable source of hydration. This trend is particularly pronounced in regions where concerns about the safety and cleanliness of tap water are prevalent. The bottled water market growth is driven by consumers’ desire for purity and convenience. Additionally, the trend towards active and on-the-go lifestyles is further boosting the market growth, as consumers seek portable and easy-to-access hydration options.
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Sustainability is another key trend shaping the global bottled water market expansion. With growing environmental awareness, consumers are increasingly concerned about the impact of plastic waste on the environment. This has led to a significant shift in market trends, with many companies investing in sustainable packaging solutions such as recyclable, biodegradable, and reusable bottles. The industry is also witnessing the emergence of bottled water brands that emphasize their commitment to environmental stewardship, whether through reduced plastic usage, eco-friendly production processes, or the promotion of water conservation efforts. These developments are crucial for the market’s expansion, as they align with the growing consumer demand for sustainable and eco-friendly products.
The global bottled water market value is expected to continue rising, supported by the expansion of premium and flavored water segments. Consumers are not only looking for hydration but also for added health benefits and unique flavors that enhance their drinking experience. This has led to the growth of value-added bottled water products, such as those infused with vitamins, minerals, or natural flavors. The premium segment, which includes products sourced from pristine natural springs or enhanced with electrolytes, is particularly attractive to health-conscious consumers willing to pay a premium for quality. These market trends are driving the market growth, as brands innovate to meet evolving consumer preferences.
Another critical factor contributing to the global bottled water market development is the increasing penetration in emerging markets. As urbanization and disposable incomes rise in regions such as Asia-Pacific, Latin America, and Africa, the demand for bottled water is expanding rapidly. In many of these markets, bottled water is perceived as a safer and more reliable alternative to tap water, which may be of questionable quality. The rapid expansion of retail networks, coupled with effective marketing strategies, is facilitating the widespread availability and accessibility of bottled water in these regions. This market development is crucial for sustaining the overall growth of the global bottled water market.
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Moreover, the bottled water market is being shaped by technological advancements in production and packaging. Innovations such as advanced filtration techniques, the introduction of lightweight and durable packaging materials, and the use of renewable energy in manufacturing processes are all contributing to the market’s evolution. These technological developments not only enhance product quality but also reduce production costs, making bottled water more competitive in the global beverage market. As a result, the market is experiencing robust growth, with companies continuously exploring new ways to differentiate their products and capture market share.
However, the global bottled water market also faces challenges, particularly related to environmental concerns and regulatory scrutiny. The growing criticism of plastic pollution has led to increased pressure on the industry to adopt more sustainable practices. Governments and regulatory bodies in various countries are also implementing stricter regulations on water extraction and plastic use, which could impact the market’s growth trajectory. Despite these challenges, the market is poised for continued development, driven by innovation, consumer demand, and the industry’s efforts to address sustainability issues.
Market Segmentation
The global bottled water market can be divided based on type, distribution channels, and region.
Market Breakup by Type
• Spring Water
• Purified Water
• Mineral Water
• Distilled Water
• Sparkling Water
• Others
Market Breakup by Distribution Channels
• Supermarkets and Hypermarkets
• Convenience Stores
• Home and Office Delivery
• On Trade Channels
• Others
Market Breakup by Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global bottled water market. Some of the major players explored in the report by Expert Market Research are as follows:
• Nestlé SA
• The Coca-Cola Company
• Danone S.A.
• PepsiCo Inc.
• FIJI Water Company LLC.
• BlueTriton Brands, Inc.
• SUNTORY HOLDINGS LIMITED
• Gerolsteiner Brunnen GmbH & Co. KG
• Nongfu Spring Co., Ltd.
• VOSS of Norway AS
• Grupo Peñafiel
• Bisleri International Pvt. Ltd
• Others
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