According to a new report by Expert Market Research titled, “Global Berries and Grapes Market Share, Size, Report and Forecast 2024-2032″, the global berries and grapes market size reached a value of USD 233.69 billion in 2023. Aided by the increasing demand for healthy and nutritious food products and the growing applications of berries and grapes in various sectors, the market is projected to further grow at a CAGR of 5.5% between 2024 and 2032 to reach a value of USD 378.63 billion by 2032.
Berries and grapes are widely consumed fruits known for their rich nutritional content, including vitamins, minerals, and antioxidants. They are popular for their health benefits, which include reducing the risk of chronic diseases, improving heart health, and boosting immune function. The primary types of berries include strawberries, blueberries, raspberries, blackberries, and cranberries, while grapes are available in various varieties, including red, green, and black grapes.
The increasing consumer preference for healthy and nutritious food products is driving the global berries and grapes market growth. With the growing awareness of the health benefits associated with the consumption of berries and grapes, there has been a significant shift towards incorporating these fruits into daily diets. Berries and grapes are rich in antioxidants, which help in combating oxidative stress and reducing inflammation, thereby contributing to overall health and well-being.
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Additionally, the expanding applications of berries and grapes in various sectors play a significant role in propelling the market. In the food and beverage sector, berries and grapes are used as key ingredients in products such as juices, smoothies, jams, jellies, and desserts. Their natural sweetness and vibrant colours make them popular choices for enhancing the flavour and visual appeal of food products. In the nutraceutical and pharmaceutical sectors, berries and grapes are utilised for their medicinal properties, aiding in the development of supplements and functional foods that promote health and wellness.
The rising trend of health and wellness has further contributed to the increasing popularity of berries and grapes. Consumers are increasingly seeking natural and organic products that offer multiple health benefits. The demand for organic berries and grapes, grown without the use of synthetic pesticides and fertilizers, is on the rise, driven by the growing preference for clean-label products. This trend is expected to boost the market expansion of berries and grapes, consequently driving up the berries and grapes market share.
The market has witnessed several significant developments in recent years. Key players in the market are focusing on strategic initiatives such as mergers and acquisitions, collaborations, and product innovations to strengthen their market presence and enhance their product offerings.
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For instance, leading producers are investing in research and development to introduce new varieties with improved taste, texture, and nutritional content. Companies are also expanding their production capacities to meet the growing demand for berries and grapes in both domestic and international markets. Additionally, the adoption of advanced agricultural practices and technologies is enhancing yield and quality, contributing to berries and grapes market development.
Furthermore, the increasing focus on sustainable farming practices is gaining traction in the market. Producers are adopting environmentally friendly methods, such as integrated pest management and organic farming, to reduce the environmental impact and cater to the rising demand for sustainable products. The development of eco-friendly packaging solutions is also contributing to the market expansion of berries and grapes.
As per the berries and grapes market analysis, North America is a significant market for berries and grapes, driven by high consumer demand for healthy and nutritious food products. The United States, in particular, is a major producer and consumer of berries and grapes. The region’s advanced agricultural practices and favourable economic conditions contribute to market growth.
Market Segmentation
The market can be divided based on nature, type, application, distribution channel, and region
Market Breakup by Nature
• Organic
• Conventional
Market Breakup by Type
• Strawberry
• Cranberry
• Blueberry
• Grapes
• Others
Market Breakup by Application
• Food and Beverages
• Personal Care and Cosmetics
• Pharmaceuticals and Dietary Supplement
• Others
Market Breakup by Distribution Channel
• Direct
• Indirect
Market Breakup by Region
• North America
• Europe
• Middle East and Africa
• Asia Pacific
• Latin America
Competitive landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global berries and grapes market. Some of the major players explored in the report by expert market research are as follows:
• Delano Farms Company
• Costa Group
• Berry World Ltd.
• Driscoll’s Inc.
• Wish Farms Inc
• Others
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