Global Baked Savoury Snacks Market Outlook
According to a new report by Expert Market Research titled “Global Baked Savoury Snacks Market Size, Share, Analysis, Report, Demand, Forecast 2024-2032″, the global baked savoury snacks market is projected to grow at a CAGR of 4.10% between 2024 and 2032. Aided by the evolving consumer tastes and a rising inclination towards healthier snack options, the market is expected to grow significantly by 2032.
Baked savoury snacks encompass a variety of products including crackers, pretzels, and savoury biscuits, distinguished from their fried counterparts by their baking method. This segment is gaining popularity as it typically offers lower fat content and a healthier profile, aligning well with the increasing health consciousness among consumers.
The primary driver of the baked savoury snacks market growth is the growing consumer awareness regarding the health implications of diet, especially the negative effects of consuming fried and high-fat snacks. This has led to a significant shift towards baked alternatives, perceived as healthier options.
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Another factor contributing to the market growth is the innovation in flavours and ingredients. Manufacturers are constantly experimenting with new taste profiles and wholesome ingredients to cater to the diverse palates and dietary preferences of consumers, including gluten-free and organic options.
Innovation is a key influencing factor of the baked savoury snacks market outlook. There is a strong focus on developing products with improved nutritional profiles, such as reduced sodium and sugar levels, and enhanced with beneficial ingredients like whole grains, seeds, and nuts.
Sustainability is another critical aspect, with manufacturers increasingly sourcing ingredients responsibly and improving packaging to reduce environmental impact. However, the challenge remains to balance sustainability with the need for longer shelf life and convenience, which are crucial in the snack industry.
The evolving consumer lifestyles, particularly the rise in snacking culture and busy lifestyles, are influencing the baked savoury snacks market demand. Consumers are seeking convenient, on-the-go snack options that are also health-conscious, driving demand in this segment. Additionally, the rise in vegetarianism and veganism has led to an increased demand for plant-based baked savoury snacks, a trend that is being actively addressed by manufacturers.
Regionally, the baked savoury snacks market is experiencing significant growth across various regions. North America and Europe are the leading markets, thanks to the established snacking culture and high consumer awareness about health and wellness. The Asia-Pacific region is also a rapidly growing market, driven by changing dietary habits and increasing disposable incomes.
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Global Baked Savoury Snacks Market Segmentation
The market can be divided based on product type, distribution channel, application, and region.
Market Breakup by Product Type
- Popcorn
- Savoury Biscuits
- Potato Chips
- Pretzels
- Extruded Snacks
- Tortilla Chips
- Others
Market Breakup by Distribution Channel
- Supermarkets or Hypermarkets
- Convenience Stores
- Speciality Stores
- Online Retail
- Others
Market Breakup by Application
- Household
- Commercial
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global market. Some of the major players explored in the report by Expert Market Research are as follows:
- General Mills, Inc.
- ITC Limited
- PepsiCo Inc.
- Conagra Brands, Inc.
- Lorenz Bahlsen Snack-World GmbH & Co KG
- Chaucer Foods Ltd.
- Amplify Snack Brands, Inc.
- Others
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