Australia Tissue Paper Market Outlook
According to the report by Expert Market Research (EMR), the Australia tissue paper market size reached around 433.88 KMT in 2023. Aided by the growing shift towards premium products and the increasing emphasis on sustainability, the market is assessed to grow at a CAGR of 4.4% between 2024 and 2032, reaching nearly 642.92 KMT by 2032.
Tissue paper is a lightweight, soft paper product designed for a variety of uses, primarily related to hygiene and cleanliness. It is known for its thin, pliable, and absorbent qualities, making it ideal for tasks that require gentle handling and effective absorption.
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With growing awareness of environmental sustainability, many tissue paper manufacturers are adopting eco-friendly practices. These include using recycled materials, sourcing fibres from responsibly managed forests, and reducing water and energy consumption in production.
The Australia tissue paper market is currently experiencing a significant transformation, influenced by evolving consumer preferences, environmental concerns, and technological advancements. These trends are shaping the market dynamics, propelling growth and innovation in several key areas, including product diversification, sustainability practices, and distribution channels.
In recent years, there has been a noticeable shift in consumer preferences towards high-quality, ultra-soft, and multi-functional tissue products. Consumers in the Australia tissue paper market are increasingly looking for products that offer additional benefits such as enhanced softness, increased strength, and hypoallergenic properties. This demand is driving manufacturers to innovate and expand their product offerings to include premium and speciality tissues such as aloe-infused and scented tissues, which are perceived as being gentler on the skin and offer a more luxurious experience.
Paper napkins, a staple in dining settings, are indispensable for their convenience and superior absorbency. They play a critical role in maintaining hygiene at the table by effectively minimising the transmission of germs and preventing cross-contamination. This is particularly important in both casual and formal dining environments where the risk of spreading bacteria and viruses can be high.
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Environmental sustainability is another critical trend impacting the Australia tissue paper market. There is a growing awareness among consumers and businesses about the environmental impact of tissue paper production, particularly concerns related to deforestation, water use, and carbon emissions.
This awareness is translating into a heightened demand for eco-friendly products, which, in turn, is encouraging manufacturers to adopt more sustainable practices. These include using recycled paper, sourcing virgin fibres from responsibly managed forests, reducing water and energy consumption during production, and adopting more efficient waste management systems. Leading companies in the Australia tissue paper market are also investing in new technologies that allow the production of tissue paper using alternative fibres such as bamboo and wheat straw, which are more sustainable than traditional wood pulp.
Technological advancements are playing a pivotal role in reshaping the Australia tissue paper market. Modern manufacturing technologies are enabling producers to enhance the quality and efficiency of tissue paper production. For instance, through advances in Through-Air-Drying (TAD) technology, manufacturers can produce tissues that are significantly softer and more absorbent than those produced through conventional means. These technological innovations are not only improving product quality but are also helping companies minimise their environmental footprint by reducing energy and water usage.
The retail and distribution landscape for the tissue paper market in Australia is also changing. The rise of e-commerce has been a game changer, enabling consumers to compare products, prices, and reviews online, and to purchase tissue products conveniently. This shift has been particularly pronounced in the wake of the COVID-19 pandemic, which accelerated the adoption of online shopping.
Retailers and manufacturers are responding by enhancing their online presence and optimising their e-commerce platforms to provide a better customer experience. Additionally, there is a growing trend of subscription-based services for regular deliveries of tissue products, which offer convenience and often come with discounts, further attracting consumers.
Market Segmentation
The Australia tissue paper market can be divided based on product type, raw material, packaging type, end use, distribution channel, and region.
Market Breakup by Product Type
- Toilet Paper
- Paper Towel
- Wrapping Tissue
- Paper Napkin
- Facial TissueOthers
Market Breakup by Raw Material
- High Yield Pulp (HYP)
- Bleached Softwood Kraft Pulp (BSK)
- Birch Hardwood Kraft Pulp (BHK)
- Others
Market Breakup by Packaging Type
- Rolls
- Folded Tissues
- Others
Market Breakup by End Use
- Commercial
- Household
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia tissue paper market. Some of the major players explored in the report by Expert Market Research are as follows:
- Encore Tissue (Aust) Pty Ltd
- Solaris Paper Pty Ltd
- ABC Tissue Pty Ltd
- Caprice Paper Products Pty Ltd
- Stella Products Australia
- Others
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