According to a new report by Expert Market Research titled, “Australia Mobile Gaming Market Share, Size, Report and Forecast 2024-2032″, the Australian mobile gaming market size reached a value of USD 970.68 million in 2023. Aided by the increasing penetration of smartphones and the growing popularity of mobile games among various age groups, the market is projected to further grow at a CAGR of 7.1% between 2024 and 2032 to reach a value of USD 1812.51 million by 2032.
Mobile gaming, which involves playing games on mobile devices such as smartphones and tablets, has become a significant segment of the broader gaming industry. The convenience of mobile gaming, combined with the availability of a vast array of game genres and the social aspects of multiplayer games, has contributed to its widespread adoption. The market for mobile gaming in Australia is driven by technological advancements, increasing internet penetration, and changing consumer preferences towards digital entertainment.
The increasing penetration of smartphones is driving the Australia mobile gaming market growth. With the proliferation of affordable smartphones and improvements in mobile technology, a larger number of consumers have access to mobile gaming platforms. Additionally, the rising trend of mobile-first gaming experiences has further contributed to the increasing popularity of mobile games, which are often designed to be played on smaller screens and optimised for touch controls.
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The expanding applications of mobile gaming across various demographics also play a significant role in propelling the mobile gaming market in Australia. Mobile games cater to diverse age groups and preferences, ranging from casual games and puzzles to action-packed multiplayer games and strategy games. The social aspects of mobile gaming, including in-game chat features, multiplayer modes, and online communities, enhance player engagement and retention, driving market growth.
Further, the growing demand for mobile esports and competitive gaming has led to an increased focus on developing high-quality mobile games. Esports tournaments and competitive gaming events are becoming increasingly popular, attracting significant viewership and participation. This trend is supported by advancements in mobile hardware and software, which enable the development of sophisticated and immersive gaming experiences, consequently driving up the Australia mobile gaming market share.
The growing consumer inclination towards smartphones is a major driver of the mobile gaming market. The widespread adoption of smartphones, driven by advancements in mobile technology and the availability of affordable devices, has led to a significant increase in the number of mobile gamers. This shift is driven by the desire for on-the-go entertainment and the convenience of accessing a wide range of games on mobile devices.
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The rising popularity of mobile games is significantly impacting the mobile gaming market in Australia. Mobile games offer a diverse range of genres and gameplay experiences, catering to different preferences and age groups. The social aspects of mobile gaming, including multiplayer modes and online communities, enhance player engagement and retention, driving market growth.
As per the Australia mobile gaming market analysis, technological advancements in mobile gaming are significantly impacting the market. Innovations in mobile hardware, such as high-resolution displays, powerful processors, and advanced graphics capabilities, enhance the gaming experience. Additionally, improvements in mobile software, including game development tools and platforms, enable the creation of sophisticated and immersive games, driving market growth.
The demand for mobile esports and competitive gaming presents significant growth opportunities for the market. The rising popularity of esports tournaments and competitive gaming events, driven by advancements in mobile hardware and software, is enhancing the appeal of mobile gaming. Developing high-quality mobile games that cater to competitive gamers and promoting esports events can attract a larger audience and drive market growth.
Market Segmentation
The market can be divided based on type, platform type, device type, monetisation type, and region
Market Breakup by Type
• Sports and Role Playing
• Action or Adventure
• Strategy and Brain
• Casino
Market Breakup by Platform Type
• iOS
• Android
• Others
Market Breakup by Device Type
• Tablet
• Smartphone
• PDA
• Others
Market Breakup by Monetisation Type
• Advertising
• In-app Purchases
• Paid Apps
Market Breakup by Region
• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others
Competitive landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australian mobile gaming market. Some of the major players explored in the report by expert market research are as follows:
• Chaos Theory Games Pty. Ltd.
• Virtua Technologies Pvt Ltd
• PlaySide Studios Limited
• Mode Games Pty Ltd
• Fgfactory Australia
• Others
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