According to the report by Expert Market Research (EMR), the Australia and New Zealand side-by-side market size reached a value of USD 101.01 million in 2023. Aided by the rising demand for versatile off-road vehicles for recreational and commercial purposes, the market is projected to further grow at a CAGR of 7.20% between 2024 and 2032 to reach a value of USD 188.77 million by 2032.
Side-by-side UTVs, also known as utility terrain vehicles or recreational off-highway vehicles, are four-wheel-drive vehicles designed for off-road use in a variety of environments. These vehicles typically feature a side-by-side seating arrangement for two or more occupants, a cargo bed for hauling equipment or supplies, and a range of accessories for customisation. Side-by-side UTVs are widely used in recreational activities such as off-roading, hunting, and trail riding, as well as in commercial applications such as agriculture, construction, and landscaping.
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The growing popularity of outdoor recreational activities, including off-roading, camping, and trail riding, is driving the Australia and New Zealand side-by-side market growth among adventure enthusiasts and outdoor enthusiasts. These vehicles offer superior off-road performance, agility, and versatility, allowing users to explore rugged terrain and remote destinations with ease. Side-by-side UTVs are increasingly being utilised in agricultural operations, construction sites, and industrial facilities for tasks such as hauling, towing, and transportation of equipment and materials. Farmers, ranchers, and landowners rely on UTVs for tasks such as crop management, livestock handling, and property maintenance, driving the adoption of these vehicles in rural and remote areas.
As per the Australia and New Zealand side-by-side market analysis, manufacturers in the side-by-side UTV market are continuously innovating and introducing new models with advanced features, improved performance, and enhanced comfort and safety features. Customers are increasingly seeking customisable UTVs tailored to their specific requirements, leading to the proliferation of aftermarket accessories, attachments, and modifications to personalise their vehicles.
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The growth of urbanisation and infrastructure development in Australia and New Zealand has led to the expansion of recreational trails, off-road parks, and adventure tourism destinations which propels the Australia and New Zealand side-by-side market expansion. This has created opportunities for outdoor enthusiasts to engage in off-road activities and has spurred the demand for side-by-side UTVs as a means of transportation and exploration in these environments. The emergence of electric and hybrid UTVs is gaining traction in response to growing concerns about environmental sustainability and emissions reduction. Electric UTVs offer quiet operation, zero emissions, and low maintenance requirements, making them ideal for eco-conscious consumers and environmentally sensitive applications.
As per the Australia and New Zealand side-by-side market outlook, manufacturers are incorporating advanced connectivity and telematics features into UTVs, allowing users to monitor vehicle performance, track location, and access diagnostic information remotely. Integrated GPS navigation systems, wireless communication capabilities, and smartphone apps enhance the utility and convenience of side-by-side UTVs for both recreational and commercial users.
The integration of safety features and driver assistance technologies in side-by-side market in Australia and New Zealand is becoming standard in modern UTVs to enhance occupant protection and accident prevention. Features such as roll-over protection systems (ROPS), seat belts, electronic stability control, and collision avoidance systems improve safety and peace of mind for users operating in challenging off-road conditions.
Manufacturers are targeting younger demographics and entry-level users with compact, affordable UTV models designed for recreational use and novice drivers. These youth-oriented UTVs feature scaled-down dimensions, reduced engine power, and enhanced safety features to accommodate younger riders and ensure a positive first-time experience in off-road driving which boosts the Australia and New Zealand side-by-side market share.
Market Segmentation
The market can be divided based on displacement, fuel-type, end-user, and country.
Market Breakup by Displacement
- Less than 400 cc
- 400-800 cc
- More than 800 cc
Market Breakup by Fuel-Type
- Gasoline powered
- Diesel powered
- Electric powered
- Solar powered
- Others
Market Breakup by End-User
- Agriculture
- Military
- Mountaineering
- Others
Market Breakup by Country
- Australia
- New Zealand
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia and New Zealand side-by-side UTVs market. Some of the major players explored in the report by Expert Market Research are as follows:
- Polaris Inc.
- Yamaha Motor Co., Ltd.
- Can-Am Motorcycles
- Kawasaki Heavy Industries Ltd.
- Honda Motor Co., Ltd.
- CFMOTO
- Kubota Australia
- KYMCO
- LANDBOSS
- Suzuki Motor Corporation
- Others
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