According to the report by Expert Market Research (EMR), the global agritourism market is projected to grow at a CAGR of 13% between 2024 and 2032. Aided by the increasing interest in sustainable travel and the growing appeal of rural tourism experiences, the market is expected to grow significantly by 2032.
Agritourism, a hybrid concept blending agriculture and tourism, invites visitors to experience and participate in the rural lifestyle. This form of tourism is gaining traction as it provides unique insights into agricultural life, local food production, and rural culture. Agritourism includes a wide range of activities such as farm stays, agricultural festivals, culinary classes, wine tasting, and educational tours of farms and processing facilities.
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One of the primary drivers of the agritourism market growth is the increasing consumer interest in sustainable and responsible travel. As travellers become more environmentally conscious, they are seeking experiences that contribute positively to local communities and the environment. Agritourism offers an opportunity to connect with nature and understand the origins of food, which aligns well with the ethos of sustainable tourism.
Another factor contributing to the growth of the agritourism market is the desire for authentic, culturally rich experiences. Tourists are increasingly looking for immersive and educational vacations that differ from conventional leisure tourism. Agritourism allows visitors to engage directly with local farmers, artisans, and rural communities, offering a deeper understanding of the local culture and traditions.
The diversification of agritourism offerings also influences the agritourism market outlook. Many farms are incorporating innovative attractions such as eco-lodges, farm-to-table dining, organic farming workshops, and wildlife conservation activities, attracting a broader range of visitors.
Moreover, governments and tourism boards across various countries are recognising the potential of agritourism in boosting rural economies. Initiatives to promote agritourism are being implemented, providing incentives and support to farmers and rural communities to develop tourism-related activities. As per the agritourism market analysis, this governmental support is instrumental in the growth and development of the agritourism sector.
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The market for agritourism exhibits a diverse and competitive landscape, with numerous small and medium-sized enterprises (SMEs) contributing to the majority of the market. These enterprises often focus on niche experiences, leveraging local resources and expertise to offer unique and authentic agritourism products.
Agritourism Market Segmentation
The market can be divided based on activity, sales channel, and region.
Market Breakup by Activity
- On-Farm Sales
- Outdoor Recreation
- Agritainment
- Educational Tourism
- Accommodation
- Others
Market Breakup by Sales Channel
- Travel Agents
- Direct
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global agritourism market. Some of the major players explored in the report by Expert Market Research are as follows:
- Agrotours
- Agrilys Voyages
- Nokyo Tourist Corporation
- Greenmount Travel
- Others
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