According to a new report by Expert Market Research titled, “India Bakery Market Growth, Size, Share, Report and Forecast 2024-2032″, The Indian bakery market size reached approximately USD 11.07 billion in 2023. Aided by the shift in consumer preferences toward healthier and more natural ingredients, the market is projected to grow at a CAGR of 9.5% between 2024 and 2032, reaching a value of around USD 25.16 billion by 2032.
The bakery market in India has experienced significant growth over the past decade, emerging as one of the fastest-growing segments within the food processing sector. Bakery products, which include a wide array of items such as bread, cakes, pastries, biscuits, and cookies, are essential to the everyday diet of millions in the country. Traditionally, bread and biscuits have dominated the Indian bakery market share, but there has been a steady rise in the popularity of cakes, pastries, and other baked goods, driven by changing consumer preferences and the rise of the middle class. The evolving bakery industry in India has adapted to meet the demands of a growing population, rapid urbanization, and increasing disposable income, leading to a dynamic market landscape.
The Indian bakery market is primarily categorized into two segments: bread and biscuits, which are mass-market products, and cakes, pastries, and premium baked goods, which cater to more niche and aspirational consumers. Bread, especially packaged white and brown bread, continues to be a staple for a large section of the population, while biscuits and cookies have remained popular due to their convenience, shelf life, and affordability. However, the growing demand for healthier options, such as whole wheat bread, multigrain biscuits, and low-sugar variants, has led to product diversification and innovation, further fueling market growth. The rise of artisanal and premium bakery products has been another notable trend in recent years, driven by an increasingly health-conscious consumer base.
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One of the most prominent Indian bakery market trends is the shift in consumer preferences toward healthier and more natural ingredients. As awareness around nutrition and wellness grows, consumers are increasingly opting for bakery products made from whole grains, organic ingredients, and natural sweeteners. This has led to the introduction of a variety of new products that cater to health-conscious consumers, such as gluten-free bread, sugar-free biscuits, and high-fiber cookies. The increasing demand for such health-oriented bakery products is expected to significantly contribute to the market expansion. Furthermore, the growing popularity of plant-based diets has spurred the introduction of vegan bakery products, which are becoming more widely available in urban markets across the country.
Another factor contributing to the Indian bakery market demand is the rapid urbanization and changing lifestyles of the Indian population. With more people living in cities and leading increasingly busy lives, convenience foods, including bakery products, have become essential to daily routines. Bakery items such as bread, biscuits, and cakes are often preferred for their ease of consumption, affordability, and wide availability. The rise of e-commerce and online grocery platforms has further enhanced the accessibility of bakery products, with many consumers now choosing to purchase their favorite items through digital channels. This shift toward online shopping, particularly during the COVID-19 pandemic, has accelerated the market development, as consumers increasingly rely on digital platforms for their food needs.
The premiumization of the Indian bakery market is also a significant trend. As disposable incomes rise and more consumers seek indulgent experiences, premium bakery products such as gourmet cakes, pastries, and desserts have gained immense popularity, particularly in metropolitan areas. High-end bakeries and patisseries offering artisanal and handcrafted baked goods are becoming a common sight in cities like Mumbai, Delhi, Bengaluru, and Hyderabad. These premium products, often made with high-quality ingredients and aesthetically appealing designs, cater to consumers who are willing to spend more for an indulgent treat or special occasion. This shift toward premium and luxury bakery items is expected to drive market value, as consumers increasingly seek out unique and high-quality baked goods.
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The rise of quick-service restaurants (QSRs) and café culture in India has also played a crucial role in boosting the Indian bakery market value. Chains such as Café Coffee Day, Starbucks, and Barista, as well as a growing number of homegrown cafés, have expanded rapidly across the country, offering a wide range of bakery products alongside their beverage offerings. These cafés and QSRs have popularized items such as muffins, croissants, and sandwiches, creating new market opportunities for bakery manufacturers. Additionally, the increasing trend of eating out and the growing influence of Western culture have further bolstered the demand for international-style bakery products, contributing to the overall market development.
Despite the positive trends, the Indian bakery market growth may be impacted by certain challenges. One of the primary challenges is the fragmented nature of the industry, which consists of both organized and unorganized players. While large-scale manufacturers dominate the packaged bread and biscuit segments, the cakes and pastries segment is highly fragmented, with numerous small and local bakeries competing for market share. This fragmentation can limit the ability of smaller players to invest in advanced technologies, quality control, and marketing efforts, which may hinder their market expansion. Furthermore, fluctuating raw material prices, particularly for ingredients such as wheat, sugar, and edible oils, can impact the profitability of bakery manufacturers, adding pressure to manage costs while maintaining product quality.
The Indian bakery market is also influenced by seasonal trends, with demand for certain products peaking during festivals and special occasions. Cakes and cookies, in particular, see a significant uptick in sales during holidays such as Diwali, Christmas, and New Year’s. Special occasions such as birthdays, weddings, and anniversaries also drive the demand for customized cakes and premium bakery products. This seasonal demand creates opportunities for bakery businesses to innovate with limited-time offerings and festive-themed products, helping them to capture additional market share during peak seasons.
Market Segmentation
The Indian bakery market can be divided based on type, distribution channel, and region.
Market Breakup by Type
• Biscuit
• Bread
• Cakes and Pastries
• Rusk
• Others
Market Breakup by Distribution Channel
• Supermarkets and Hypermarkets
• Convenience Stores
• Independent Retailers
• Artisanal Bakeries
• Online
Market Breakup by Region
• North India
• East and Central India
• West India
• South India
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Indian bakery market. Some of the major players explored in the report by Expert Market Research are as follows:
• Britannia Industries Ltd.
• Parle Products Pvt. Ltd.
• Surya Food & Agro Ltd.
• ITC Limited
• Anmol Industries Ltd.
• Jubilant FoodWorks Limited
• Ravi Foods Pvt. Ltd.
• Mondelez International, Inc
• Mrs Bectors Food Specialities Ltd.
• Patanjali Ayurved Limited,
• Others
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