According to the report by Expert Market Research (EMR), the Australia Amusement Parks Market Size reached a value of USD 1.67 billion in 2023. Aided by the rising disposable incomes, increasing urbanisation, and growing consumer demand for leisure and entertainment experiences, the market is projected to further grow at a CAGR of 4.70% between 2024 and 2032 to reach a value of USD 2.53 billion by 2032.
The Australia amusement parks market is a dynamic and vibrant sector, catering to a diverse range of visitors, including families, tourists, and thrill-seekers. Amusement parks offer a wide array of attractions and experiences, including roller coasters, water rides, themed zones, live shows, and interactive exhibits, providing entertainment and excitement for visitors of all ages.
As per the Australia amusement parks market analysis, water parks, on the other hand, offer aquatic attractions like slides, wave pools, and lazy rivers, providing refreshing and enjoyable water-based activities, especially in warm weather. They contribute to the overall revenue of parks by attracting visitors looking for water-based entertainment, complementing the offerings of amusement parks. Adventure parks, on the other hand, focus on outdoor activities such as zip lines, ropes courses, and climbing walls, appealing to thrill-seekers and outdoor enthusiasts. Zoo parks, which combine amusement park elements with wildlife exhibits, cater to families, nature lovers, and animal enthusiasts interested in both entertainment and educational experiences. They offer a unique blend of entertainment and conservation education.
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Several trends are shaping the landscape of the amusement parks market in Australia, reflecting changing consumer preferences, technological advancements, and market innovations. One notable trend is the growing emphasis on immersive and interactive experiences, with parks investing in cutting-edge technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) to enhance visitor engagement and create memorable experiences.
The primary source of market revenue for amusement parks is mainly from domestic visitors who are under the age of 40, as these parks are particularly appealing to children and their families. The recovery of international tourism has also contributed to an increase in the number of international visitors.
Queensland is recognised as the theme park capital of Australia, with the Gold Coast being home to the most renowned theme parks in the country, including Sea World and Warner Bros. Movie World. Additionally, the approximate expenses for visiting Australia’s popular amusement parks range from AUD 39 to AUD 99.
Moreover, there is a rising trend towards sustainability and eco-consciousness in the amusement parks market, with operators implementing environmentally friendly practices such as energy-efficient operations, waste reduction measures, and eco-friendly construction materials. Parks are also introducing green initiatives such as recycling programs, renewable energy sources, and carbon offsetting schemes to minimize their environmental footprint and promote sustainability, leading to Australia amusement parks market growth.
Furthermore, the COVID-19 pandemic has had a profound impact on the amusement parks sector, leading to closures, capacity restrictions, and changes in visitor behaviour. As parks navigate the challenges posed by the pandemic, they are implementing safety protocols, hygiene measures, and digital innovations to ensure a safe and enjoyable experience for guests while adhering to health guidelines and regulations, consequently driving up the Australia amusement parks market share.
Australia Amusement Parks Market Segmentation
The market can be divided based on the type, rides, age group, revenue source, end use, and region
Market Breakup by Type
- Theme Parks
- Water Parks
- Adventure Parks
- Zoo Parks
- Others
Market Breakup by Rides
- Water Rides
- Mechanical Rides
- Others
Market Breakup by Age Group
- Up to 18 Years
- 19 to 35 Years
- 36 to 50 Years
- 51 to 65 Years
- More than 65 Years
Market Breakup by Revenue Source
- Merchandise
- Ticket
- Hotels/Resorts
- Food and Beverage
- Others
Market Breakup by End Use
- Kids
- Adults
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
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Competitive Landscape of Australia Amusement Parks Market
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in Australia amusement parks market. Some of the major players explored in the report by Expert Market Research are as follows:
- Brisbane Wheel Pty Ltd
- The Beachouse Australia Pty Ltd
- Luna Park Sydney Pty Limited
- Adventure Park Pty Ltd
- Village Roadshow Theme Parks Pty Ltd
- Others
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