Professional Hair Care Market Outlook
According to the report by Expert Market Research (EMR), the global professional hair care market size reached a value of around USD 22.39 billion in 2023. Aided by the increasing demand for personal grooming among consumers, the market is projected to grow at a CAGR of 5.30% between 2024 and 2032 to reach a value of nearly USD 35.63 billion by 2032.
Professional hair care products encompass a wide range of offerings, including shampoos, conditioners, hair colourants, styling products, and treatments, specifically formulated for use in salons by trained professionals.
The professional hair care market growth is primarily fuelled by the increasing consumer emphasis on personal grooming and the growing desire for salon-quality hair products for home use. With heightened awareness about hair health and the availability of diverse products catering to various hair types and concerns, consumers are more inclined to invest in premium hair care solutions. Furthermore, the trend of hair colour experimentation and the demand for specialised products for coloured hair maintenance are driving the market expansion.
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In addition to consumer trends, technological advancements in product formulation and the introduction of innovative products with natural and organic ingredients are propelling the market growth. The shift towards sustainable and eco-friendly products is also influencing consumer preferences, leading to a rise in demand for products with clean labels and environmentally friendly packaging. This is one of the key professional hair care market trends.
The professional hair care market is also witnessing a significant impact from the digital and social media landscape. Influencer marketing and online tutorials have become powerful tools for brand promotion and consumer engagement. The ease of access to online platforms for purchasing professional hair care products has further contributed to the market growth.
Looking forward, several trends are expected to shape the trajectory of the professional hair care market. The ongoing focus on natural and organic ingredients is likely to persist, with consumers increasingly seeking products that are not only effective but also safe and environmentally friendly. This trend is pushing manufacturers to invest in research and development to create formulations that meet these criteria without compromising performance. This is expected to lead to the professional hair care market development.
Another area of growth is the customisation of hair care products. With advancements in technology, companies are exploring ways to offer personalised solutions based on individual hair types, concerns, and preferences. This could involve the use of artificial intelligence and data analytics to tailor products and treatments to each customer’s unique needs. This is expected to drive the professional hair care market growth.
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The salon experience is also evolving, with a greater emphasis on holistic hair health. Salons are expanding their offerings to include not just styling and colouring services, but also scalp treatments, hair restoration, and wellness-focused therapies. This holistic approach is attracting a broader range of customers seeking comprehensive hair care solutions. This is expected to contribute towards the professional hair care market expansion.
E-commerce is expected to continue to be a significant driver of the professional hair care market growth. The convenience of online shopping, coupled with the ability to access a wide range of products and brands, is appealing to a growing number of consumers. Brands that can effectively leverage digital channels to connect with their audience and offer a seamless online shopping experience are likely to gain a competitive edge.
Finally, sustainability will remain a critical consideration for both consumers and companies. The demand for eco-friendly packaging, ethical sourcing of ingredients, and transparency in production processes is expected to increase. Brands that can demonstrate a genuine commitment to sustainability are likely to resonate with environmentally conscious consumers and build long-term loyalty. This is expected to lead to the professional hair care market growth.
In summary, the future of the professional hair care market is bright, with numerous opportunities for growth and innovation. By staying attuned to consumer trends, embracing technological advancements, and prioritising sustainability, companies can thrive in this dynamic and ever-changing industry.
Market Segmentation
The market can be divided based on product type and distribution channel.
Market Breakup by Product Type
- Hair Colouring
- Shampoo
- Styling Agent
- Straightening and Perming Product
- Others
Market Breakup by Distribution Channel
- Hypermarket
- Pharmacy
- Speciality Store
- Salon
- E-Commerce
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global professional hair care market. Some of the major players explored in the report by Expert Market Research are as follows:
- The Avon Company
- L’Oreal S.A.
- Kao Corporation
- The Estée Lauder Companies Inc.
- Henkel AG & Co. KGaA
- Mascolo Limited (Toni&Guy)
- Procter & Gamble Co.
- Unilever PLC
- Revlon Consumer Products LLC
- Others
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