North America Hand Sanitiser Market Outlook
According to the report by Expert Market Research (EMR), the North America hand sanitiser market size stood at a value of USD 2046 million in 2023, expanding at a CAGR of 52.40% in the historical period of 2018-2023. Due to the global outbreak of the COVID-19 pandemic and increasing hygiene concerns, the market is further expected to witness a healthy growth in the forecast period of 2024-2032.
Hand sanitisers have become a staple in personal care, owing to their effectiveness in killing germs and bacteria and their convenience in use. Hand sanitisers are antiseptic solutions used to combat the spread of pathogens and viruses. They are typically available in gel, foam, or liquid formulations, containing alcohol (such as ethanol or isopropanol) as the active ingredient, which is known for its germ-killing properties. Non-alcohol-based hand sanitisers, which use substances like benzalkonium chloride, are also gaining traction due to their non-drying properties and effectiveness.
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As per the North America hand sanitiser market analysis, the primary driver of the market is the significant increase in health consciousness among consumers, particularly in the wake of the global health crises. This shift has entrenched hand hygiene as a regular personal practice, supporting sustained demand for hand sanitisers.
Technological advancements in product formulation has significantly contributed to the North America hand sanitiser market growth. Innovations in product formulations that increase the effectiveness of hand sanitisers while improving skin compatibility and scent have attracted a broader consumer base. Enhanced formulations that promise added benefits such as moisturization and vitamin enrichment have particularly appealed to health-conscious consumers.
North America hand sanitiser market expansion is aided by regulatory support and recommendations. Recommendations by health organizations such as the Centres for Disease Control and Prevention (CDC) and the World Health Organization (WHO) to use hand sanitisers as a preventive measure against infections have played a crucial role in the adoption of these products. Additionally, regulatory approvals have streamlined the market, making it easier for new entrants to introduce innovative products.
As per the North America hand sanitiser market outlook, the expansion of retail infrastructures and the exponential growth of e-commerce platforms have made hand sanitisers more accessible to a wider audience. The convenience of online shopping, coupled with the ability to quickly compare different products, has boosted sales significantly.
The unprecedented impact of the COVID-19 pandemic has significantly heightened public awareness about the importance of hand hygiene as a primary preventive measure to avoid the transmission of viruses and bacteria. This awareness isn’t just a temporary response to the pandemic but has evolved into a long-term habit among consumers, thus affecting North America hand sanitiser market share.
As the market progresses towards 2028, it is expected to continue expanding, driven by ongoing innovations, increased consumer awareness about health, and the integration of hand sanitisers into daily hygiene routines. Companies that focus on sustainable practices and consumer-centric innovations are likely to capture larger market shares and lead the market.
The market is on a robust growth trajectory, with health concerns and hygiene practices driving demand. As the market evolves, stakeholders need to address challenges such as environmental impact and supply chain efficiency to sustain growth and remain competitive. The focus on innovative, consumer-friendly products and sustainable practices will be key to capitalizing on the opportunities that the expanding market presents.
North America Hand Sanitiser Market Segmentation
The market can be divided based on form, type, formulation, end use, distribution channel, and country.
Market Breakup by Form
- Gel
- Liquid
- Foam
Market Breakup by Type
- Alcohol Free
- Alcohol Content 50
- Alcohol Content 50-70
- Alcohol Content > 70
Market Breakup by Formulation
- Alcoholic
- Ethanol
- Isopropyl Alcohol
- N-Propanol
- Non-Alcoholic
- Benzalkonium Chloride
- Triclosan
- Others
Market Breakup by End Use
- Hospitals
- Household
- Restaurants
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Departmental Stores
- Drugstores
- Online
- Others
Market Breakup by Country
- United States of America
- Canada
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America hand sanitiser market. Some of the major players explored in the report by Expert Market Research are as follows:
- The Procter & Gamble Company
- S. C. Johnson & Son, Inc.
- Henkel AG & Co. KGaA
- Unilever PLC
- Reckitt Benckiser Group PLC
- Others
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