According to the report by Expert Market Research (EMR), the Saudi Arabia white goods market size reached a value of USD 5.65 billion in 2023. Aided by factors robust economic growth, increasing urbanisation, and the rising standard of living, the market is projected to further grow at a CAGR of 4.10% between 2024 and 2032 to reach a value of USD 8.07 billion by 2032.
White goods, comprising major household appliances such as refrigerators, washing machines, dishwashers, and air conditioners, are essential for modern living. Saudi Arabia white goods market growth is primarily driven by the construction boom in the residential sector and the increasing number of households adopting modern, energy-efficient appliances.
The expansion of the Saudi Arabia white goods market is largely propelled by government initiatives such as Vision 2030, which aims to diversify the economy and reduce its dependence on oil by investing in non-oil sectors like construction and manufacturing. This initiative has led to a surge in residential and commercial construction activities, creating a substantial product demand.
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Additionally, the rising consumer awareness about the benefits of energy-efficient appliances, spurred by increasing electricity costs and environmental concerns, is significantly influencing market growth. The Saudi government’s focus on energy conservation has also led to the implementation of strict regulations regarding the energy efficiency of household appliances, further driving the demand for modern, compliant white goods and consequently driving up the Saudi Arabia white goods market share.
Saudi consumers are increasingly opting for smart and connected appliances due to their convenience and energy management features. This shift is part of a broader trend towards smart homes, which align with the region’s technological advancement goals under Vision 2030. Furthermore, the young and tech-savvy population is keen on adopting appliances that offer advanced features such as IoT connectivity, which allows for remote management and enhances user experience.
As per the Saudi Arabia white goods market analysis, central air conditioners are projected to experience a surge in demand in the upcoming period. Central air conditioners are favoured white goods in the country due to the excessively hot and arid climate, leading to a high level of interest from homeowners and businesses alike. These systems offer convenience and comfort by ensuring a steady and desired indoor temperature across the entire area. Additionally, they typically offer superior energy efficiency when compared to standalone cooling units.
Riyadh, being the capital and having a large expatriate population, exhibits a high demand for white goods, closely followed by Jeddah due to its commercial importance and growing residential infrastructure.
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Market Segmentation
The market can be divided based on the product and end use
Market Breakup by Product
- Window Air Conditioners
- Decorative-Type Split Systems
- Central ACs
- Air Handling Units
- Variable Refrigerant Flow Systems
- Fan Coil Units
- Roof Tank Water Coolers
- Chest Freezers
- Showcase Refrigerators
- Air Purifiers
- Contactless Handwash Units
Market Breakup by End Use
- Residential
- Commercial
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in Saudi Arabia white goods market. Some of the major players explored in the report by Expert Market Research are as follows:
- LG Electronics
- Carrier Global Corporation
- Daikin Industries, Ltd
- Midea Group
- Rheem Manufacturing Company
- Zamil Industrial
- S.K.M Air Conditioning LLC
- Awal Gulf Manufacturing Co.
- Al-Jazeera Home Appliances Company
- Others
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