According to the report by Expert Market Research (EMR), the global rice bran oil market size reached a volume of 1.69 million tons in 2023. Aided by the growing demand for healthier edible oils and the widening applications of rice bran oil in diverse industries, the market is projected to further grow at a CAGR of 2.4% between 2024 and 2032 to reach a volume of 2.08 million tons by 2032.
Rice bran oil is derived from the outer layer of rice kernels, commonly known as rice husk or bran. It has been gaining traction as one of the healthiest edible oils due to its balanced fat composition, low trans fats, and abundance of antioxidants. Beyond its culinary use, rice bran oil finds applications in cosmetics for its skin-nourishing attributes and in the pharmaceutical sector for its potential health benefits.
A significant driver bolstering the rice bran oil market growth is the escalating consumer inclination towards healthier dietary choices. As people become increasingly aware of the ill effects of trans fats and cholesterol, the shift towards oils that offer nutritional benefits is evident. Rice bran oil, with its optimal levels of monounsaturated, polyunsaturated, and saturated fats, stands out as a preferred choice. Furthermore, the presence of essential compounds such as oryzanol and tocotrienols amplifies its health appeal, associating it with cardiovascular benefits and cholesterol-lowering properties.
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As per the rice bran oil market analysis, diverse applications of rice bran oil in multiple sectors also enhance its market value. In the realm of cosmetics, rice bran oil is cherished for its moisturising properties and rich vitamin E content, making it a preferred component in lotions, creams, and serums. Its potential antioxidant properties have positioned it as an ingredient of interest in pharmaceutical research, with studies delving into its therapeutic potential.
Another crucial aspect lending momentum to the rice bran oil market expansion is the increasing popularity of Asian cuisines across the globe. As rice bran oil is a traditionally preferred medium for cooking in many Asian countries due to its high smoke point and mild flavour, its demand has surged in parallel with the global appreciation of Asian dishes.
Yet, the expansion of rice bran oil in the global market doesn’t stop at the culinary or health benefits. The oil’s potential role in biodiesel production presents another avenue of growth and further boosts the rice bran oil market share. With the world moving towards sustainable energy solutions, rice bran oil’s feasibility as a biodiesel substrate is being explored, adding another dimension to its market prospects.
Sustainability has become a key consideration for consumers and businesses alike, prompting rice bran oil producers to adopt environmentally responsible practices in cultivation, processing, and packaging. Sustainable farming techniques, such as water conservation, soil health management, and organic farming practices, are being embraced to minimise environmental impact and promote eco-friendly agriculture. As per the rice bran oil market outlook, efforts to reduce waste, recycle by-products, and minimise carbon footprint throughout the supply chain are gaining traction, aligning with consumer expectations for sustainable and ethical food production practices.
To differentiate themselves in a competitive market landscape, rice bran oil manufacturers are investing in product innovation, research, and development to introduce value-added products with enhanced nutritional profiles, flavour profiles, and functional properties. Additionally, marketing efforts focused on highlighting the health benefits, culinary versatility, and sustainability credentials of rice bran oil are helping to raise consumer awareness and drive the growth of the rice bran oil market. Strategies such as product diversification, premiumisation, and targeted marketing campaigns are being employed to capture new market segments and expand market share in the global market.
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Market Segmentation
The market can be divided based on end use and region.
Market Breakup by End Use
- Edible
- Industrial
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global rice bran oil market. Some of the major players explored in the report by Expert Market Research are as follows:
- Ricela Health Foods Ltd
- DELEKANG
- Gustav Heess GmbH
- Kasisuri Co., Ltd.
- Others
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