According to the report by Expert Market Research (EMR), the global sports and outdoor toys market reached a value of nearly USD 15,324.2 million in 2023. Aided by increasing health awareness and rising disposable incomes, the market is projected to further grow at a CAGR of 4.6% between 2024 and 2032 to reach a value of around USD 23,189.8 million by 2032.
Sports and outdoor toys, ranging from traditional balls and frisbees to sophisticated electronic ride-ons and interactive gaming systems, play a pivotal role in the physical development, social skills, and overall well-being of children. In addition to promoting exercise and outdoor exploration, these toys are instrumental in developing teamwork, leadership skills, and strategic thinking among young users.
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The sports and outdoor toys market expansion can be attributed to several influential factors. A significant driver is the growing parental and educational emphasis on combating sedentary lifestyles prevalent among children due to increased screen time. This has led to a concerted effort to encourage outdoor activities, supporting the demand for sports and outdoor toys.
Moreover, the rise in disposable income globally has enabled parents to invest more in quality toys that contribute to their children’s physical health and social development. The market has also benefited from innovations and diversification of product offerings, including eco-friendly and educational toys, catering to the evolving preferences of both parents and children. This is one of the key global sports and outdoor toys market trends.
The versatility of sports and outdoor toys is evident in their wide application across various settings, including homes, schools, parks, and recreational centres. In educational institutions, these toys are increasingly integrated into physical education curricula and after-school programs to foster a healthy and active lifestyle from a young age.
There is also a surge in the popularity of inclusive toys designed to be accessible to children with different abilities, promoting inclusivity and ensuring that all children have the opportunity to benefit from outdoor play. This is expected to contribute to the global sports and outdoor toys market growth in the forecast period.
A notable trend in the sports and outdoor toys market is the increasing integration of technology, which has led to the development of interactive and augmented reality games that encourage physical activity. These innovative products bridge the gap between digital and physical play, appealing to the tech-savvy generation while promoting outdoor engagement.
Additionally, the demand for environmentally sustainable toys has risen sharply, with consumers increasingly favouring products made from non-toxic, recycled, or biodegradable materials. This shift in consumer preferences is driving manufacturers to adopt sustainable practices and materials in toy production, influencing market dynamics and product offerings. This is expected to lead to the global sports and outdoor toys market expansion.
The COVID-19 pandemic has underscored the importance of health and physical activity, accelerating the demand for sports and outdoor toys that promote wellness. Families and educators are increasingly recognising the value of outdoor play in combatting childhood obesity, improving mental health, and developing motor skills. This heightened awareness is driving demand for products that encourage active play, from simple jump ropes and balls to more sophisticated sports equipment designed for children. This is one of the key sports and outdoor toys market trends.
Strategic collaborations between toy manufacturers and sports brands, educational institutions, and entertainment entities are becoming more common. These partnerships aim to leverage brand strength and expertise to create innovative products that appeal to a broad audience. Collaborations can also serve educational purposes, promoting physical education and outdoor play through branded events, competitions, and community programs. This is expected to drive the global sports and outdoor toys market expansion in the forecast period
The global sports and outdoor toys market stands at a dynamic juncture, propelled by the collective effort to encourage outdoor play and physical activity among children against the backdrop of a digitally dominated era. With the integration of technology and a strong emphasis on sustainability, the market is not only catering to current consumer demands but is also setting the stage for a healthier, more active, and environmentally conscious generation.
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The sports and outdoor toys market is poised for sustained growth, driven by innovation, consumer awareness, and a global commitment to child development and well-being. The coming years are set to witness the continued expansion of this vibrant market, underscoring the timeless value of play in the growth and development of children around the world.
Sports and Outdoor Toys Market Segmentation
The market can be divided based on age group, distribution channel, and region.
Market Breakup by Age Group
- Less than 5 Years
- Between 5 – 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Departmental Stores
- Speciality Stores
- Online Channel
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global sports and outdoor toys market. Some of the major players explored in the report by Expert Market Research are as follows:
- The Great Outdoor Toy Company
- Simba Dickie Group GmbH
- Decathlon
- Spin Master Corporation
- Hasbro, Inc
- Mattel, Inc.
- Outdoor Toys
- The Walt Disney Company
- Vuly Property Pty Ltd
- Others
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