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According to the report by Expert Market Research (EMR), the South Korea Mosquito Repellent Market Size reached a value of around USD 163.11 million in 2023. Aided by increasing awareness about mosquito-borne diseases and rapid urbanisation, the market is projected to further grow at a CAGR of 5.3% between 2024 and 2032 to reach a value of nearly USD 259.91 million by 2032.

Mosquito repellents are products used to deter mosquitoes from biting humans, thereby reducing the risk of mosquito-borne diseases such as dengue fever, Zika virus, and malaria. These products come in various forms, including sprays, creams, coils, and electronic devices, each offering different levels of protection and convenience.

The growth of the South Korea mosquito repellent market is primarily attributed to the increasing public awareness of the health risks associated with mosquito bites. With the global rise in mosquito-borne diseases, consumers in South Korea are becoming more proactive in protecting themselves and their families from potential health threats. This has led to a surge in demand for effective mosquito repellent products.

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Another factor contributing to the market’s growth is the rising popularity of natural and organic repellents. As consumers become more health-conscious and environmentally aware, there is a growing preference for mosquito repellents made from natural ingredients, such as citronella, eucalyptus, and lemongrass. These products are perceived as safer and more eco-friendly alternatives to chemical-based repellents. This is expected to drive the South Korea mosquito repellent market growth.

Technological advancements in mosquito repellent products also play a significant role in driving the market’s growth. Innovative products, such as wearable mosquito repellent devices and smart mosquito traps, are gaining popularity among tech-savvy consumers in South Korea. These devices offer convenience and enhanced protection, making them an attractive option for mosquito control.

The urbanisation trend in South Korea is another factor contributing to the market’s expansion. As more people move to urban areas, the demand for mosquito repellent products in residential and commercial spaces increases. Urban environments often provide breeding grounds for mosquitoes, leading to a higher risk of mosquito-borne diseases and a greater need for effective repellent solutions. This is expected to accelerate the South Korea mosquito repellent market growth.

As the South Korea mosquito repellent market continues to evolve, several emerging trends and opportunities are shaping its future. One such trend is the increasing focus on eco-friendly and sustainable products. With growing environmental concerns, consumers are seeking mosquito repellent solutions that are not only effective but also have a minimal ecological impact. This has led to the development of biodegradable mosquito repellent products and packaging, which are gaining traction in the market.

The rise of online retail channels is also transforming the mosquito repellent market in South Korea. E-commerce platforms provide consumers with easy access to a wide range of mosquito repellent products, from traditional sprays and coils to innovative gadgets and natural alternatives. This has led to increased competition among brands and a greater emphasis on product differentiation and marketing strategies. This is expected to drive the South Korea mosquito repellent market growth.

In addition, there is a growing interest in personalised mosquito repellent solutions. Consumers are looking for products that cater to their specific needs, whether it is a repellent that is safe for use on children, a portable device for outdoor activities, or a product that complements their home decor. Customisation and personalisation are becoming key factors in product development and marketing. This is one of the key South Korea mosquito repellent market trends.

However, the market faces challenges such as the presence of counterfeit products and the potential health risks associated with chemical repellents. To address these issues, manufacturers are focusing on developing safer and more effective repellent formulations, as well as educating consumers about the importance of using authentic and approved products.

In conclusion, the South Korea mosquito repellent market is poised for steady growth, driven by the increasing awareness of mosquito-borne diseases, the rising demand for natural and organic repellents, technological advancements, and urbanisation. As consumers continue to prioritize health and safety, the market for mosquito repellent solutions is expected to remain robust in the coming years.

South Korea Mosquito Repellent Market Segmentation

The market can be divided based on after-bite type, repellent type, and distribution channel.

Market Breakup by After-Bite Type

• Lotion
• Balm
• Gels
• Roll- On
• Others

Market Breakup by Repellent Type

• Spray
• Vapouriser
• Mat
• Coil
• Cream and Oil
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Independent Stores
• Online
• Others

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Competitive Landscape of South Korea Mosquito Repellent Market

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the South Korea mosquito repellent market. Some of the major players explored in the report by Expert Market Research are as follows:

• Henkel AG & Co. KGaA
• DBK Korea Co., Ltd.
• Reckitt Benckiser Group PLC.
• SC Johnson & Son, Inc.
• Others

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