Cold Brew Coffee Market Outlook
According to the report by Expert Market Research (EMR), the global cold brew coffee market size reached a value of USD 604.47 million in 2023. Aided by the increasing demand for premium coffee products and the growing preference for convenient, ready-to-drink beverages, the market is projected to further grow at a CAGR of 22.5% between 2024 and 2032 to reach a value of USD 3751.76 million by 2032.
Cold brew coffee is a type of coffee that is brewed with cold water over an extended period, typically 12 to 24 hours. This method of brewing results in a smoother, less acidic beverage compared to traditional hot-brewed coffee. Cold brew coffee is commonly served chilled and can be enjoyed plain or with various flavourings, making it a versatile and refreshing beverage choice. The unique brewing process and distinct taste profile of cold brew coffee have contributed to its rising popularity among consumers globally.
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As consumers become more discerning about their coffee choices, there is an increasing demand for high-quality, premium coffee products. Cold brew coffee, known for its smooth flavour and unique brewing process, aligns well with this trend, driving market growth.
The busy lifestyles of modern consumers have led to a growing preference for convenient, ready-to-drink (RTD) beverages. Cold brew coffee, available in various RTD formats, caters to this demand, making it a popular choice among on-the-go consumers, leading to cold brew coffee market growth.
With a rising focus on health and wellness, consumers are seeking beverages that offer health benefits. Cold brew coffee, known for its lower acidity compared to hot-brewed coffee, is perceived as a healthier alternative, contributing to its increased consumption.
Companies are continuously innovating to introduce new flavours and variations of cold brew coffee, including options like nitro cold brew, which is infused with nitrogen for a creamy texture. These innovations are attracting a broader consumer base and driving market expansion.
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As per the cold brew coffee market analysis, North America is a leading market for cold brew coffee, driven by high consumer awareness and demand for premium coffee products. The presence of major cold brew coffee brands and a strong coffee culture support market growth in this region.
The European market is experiencing significant growth, with increasing consumer interest in specialty coffee and premium beverages. The trend towards health and wellness also contributes to the rising popularity of cold brew coffee in Europe.
The Asia Pacific region presents a rapidly growing market for cold brew coffee, fuelled by the expanding middle-class population and rising disposable incomes. The adoption of Western coffee culture and the popularity of ready-to-drink beverages drive demand in this region.
Regions such as Latin America, the Middle East, and Africa are also witnessing growing interest in cold brew coffee. The increasing penetration of global coffee brands and the introduction of innovative products are contributing to market expansion.
Companies are continuously launching new and innovative cold brew coffee products to cater to evolving consumer preferences. Innovations such as nitro cold brew, which is infused with nitrogen for a smooth and creamy texture, have gained popularity.
Major cold brew coffee brands are expanding their distribution networks to reach a wider consumer base. Partnerships with retail chains, cafes, and online platforms are helping to increase the availability of cold brew coffee products.
With growing consumer awareness of sustainability, companies are focusing on environmentally friendly practices. This includes using recyclable packaging and sourcing coffee beans from sustainable farms, consequently driving up the cold brew coffee market share.
To strengthen their market position, companies are entering into strategic collaborations and acquisitions. For example, leading coffee brands are partnering with beverage companies to expand their product offerings and distribution capabilities.
Cold Brew Coffee Market Segmentation
The market can be divided based on type, distribution channel, and region
Market Breakup by Type
- Arabica-based Cold Brew Coffee
- Robusta-based Cold Brew Coffee
- Liberica-based Cold Brew Coffee
Material Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Company-Owned Outlets
- Convenience Stores
- Online Stores
Market Breakup by Region
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East and Africa
Competitive landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global cold brew coffee market. Some of the major players explored in the report by expert market research are as follows:
- Califia Farms, LLC
- Sleepy Owl Coffee
- HighBrewCoffee
- Kohana Coffee
- Rise Brewing Co.
- Others
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