According to a new report by Expert Market Research titled, “Peru Adult Diaper Market Share, Size, Report and Forecast 2024-2032″, the Peru adult diaper market size reached a value of USD 159.09 million in 2023. Aided by the increasing elderly population, rising awareness of hygiene products, and improvements in healthcare infrastructure, the market is projected to further grow at a CAGR of 7.1% between 2024 and 2032.
Adult diapers are absorbent incontinence products designed for individuals suffering from various conditions such as incontinence, mobility impairment, severe diarrhoea, or dementia. Available in various forms including pads, underpants, and pull-up diapers, these products are crucial for enhancing the quality of life for the elderly and patients in need, ensuring comfort, hygiene, and dignity.
The Peru adult diaper market growth is primarily driven by the rising aging population. As life expectancy increases, the elderly population grows, leading to higher demand for age-related incontinence products. The increase in healthcare standards and the rising awareness among the population about the importance of hygiene and convenient solutions for incontinence issues also significantly contribute to the market expansion.
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Urbanisation and economic development in Peru are other critical factors. As more people move to urban areas and disposable incomes rise, there is greater access to and higher purchasing of hygiene products. The stigma associated with incontinence is also diminishing due to educational campaigns and increased public discourse about aging and health, consequently driving up the Peru adult diaper market share.
Within Peru, the adult diaper market sees higher penetration rates in urban areas such as Lima, where there is better access to healthcare facilities and a higher concentration of the elderly population. Market penetration in rural areas is gradually increasing as distribution channels improve and awareness grows.
As per the Peru adult diaper market analysis, the segment of pant-style adult diapers is expected to see a significant increase in demand over the projected period due to the comfort and convenience they offer. These diapers are available in various sizes and price ranges. Pant-style diapers are favoured by consumers for their user-friendly and innovative design, making them more convenient than other types.
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Moreover, over the forecast period, the pad type segment is expected to witness substantial revenue growth. This type of diaper is effective in managing odours, preventing leaks, and avoiding skin irritations. It is particularly recommended for adults who require continuous assistance from caregivers due to age-related mental or physical health issues. These diapers are cost-effective, readily available in the market, and easy to use, leading to a faster growth rate in this market segment.
Market Segmentation
The market can be divided based on the product type and distribution channels
Market Breakup by Product Type
• Pad Type
• Pant/Pull-up Type
• Tape On Diapers
• Others
Market Breakup by Distribution Channel
• Modern Store
o Hypermarkets/ Supermarkets
o Convenience Stores
o Specialty Stores
o Drug Stores/ Pharmacies
• Traditional
o Wholesalers
o Grocery Shops
o Open Markets
• Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in Peru adult diaper market. Some of the major players explored in the report by Expert Market Research are as follows:
• Grupo Familia
• Hipermercados Tottus SA
• Kimberly-Clark Corporation
• Softys S.A
• Attends Healthcare Products, Inc.
• Others
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