Europe Rice Bran Oil Market Outlook
According to the report by Expert Market Research (EMR), the Europe rice bran oil market size reached a volume of 390.13 KMT in 2023. Aided by the increasing awareness of rice bran oil’s nutritional benefits and versatility in culinary applications, the market is projected to further grow at a CAGR of 2.8% between 2024 and 2032 to reach a value of 499.21 KMT by 2032.
Rice bran oil is known for its balanced fatty acid profile, rich antioxidant content, and absence of trans fats, making it an appealing choice for health-conscious consumers. Its benefits include cholesterol-lowering properties, improved cardiovascular health, and a high smoke point that makes it ideal for frying and high-temperature cooking. The shift towards rice bran oil in Europe is part of a broader trend towards nutritious and functional foods, as consumers increasingly prioritise wellness and longevity in their dietary choices.
Sustainability concerns are propelling the Europe rice bran oil market growth. Rice bran, a byproduct of rice milling, is transformed into a value-added product, contributing to waste reduction and promoting a more sustainable food production cycle. Advances in extraction and refining technologies have enhanced the efficiency and sustainability of rice bran oil production, making it more accessible and affordable for European consumers and sectors.
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The European market is characterised by diverse consumer preferences and an increasing inclination towards natural and minimally processed foods. Organic rice bran oil, in particular, is gaining popularity, appealing to consumers seeking purity and environmental stewardship in their food choices. The Europe rice bran oil market expansion is further influenced by the thriving food service sector and food manufacturers, who are incorporating rice bran oil into their products for its health benefits and culinary attributes. Rice bran oil’s versatility and neutral flavour make it suitable for a wide range of culinary applications, including frying, sautéing, baking, salad dressings, and marinades. As consumers experiment with diverse cuisines and cooking techniques, rice bran oil is increasingly recognised for its ability to enhance flavours, textures, and cooking outcomes across different dishes and recipes.
According to the Europe rice bran oil market analysis, as consumer awareness of health, nutrition, and sustainability issues deepens, the demand for rice bran oil is expected to rise. The market is likely to witness increased investment in research and development, focusing on enhancing product quality, extending shelf life, and exploring novel applications of rice bran oil in food, cosmetics, and health products.
As per the Europe rice bran oil market outlook, the development of new products infused with rice bran oil, such as functional foods and nutraceuticals, offers avenues for expansion. The market also stands to benefit from partnerships between European importers and global producers, ensuring a stable supply chain and fostering international collaboration.
Food manufacturers are introducing innovative rice bran oil products and formulations to meet evolving consumer preferences and market demands. These include organic rice bran oil, cold-pressed rice bran oil, flavoured rice bran oil infused with herbs and spices, and blended oils combining rice bran oil with other healthy oils such as olive oil or avocado oil which can contribute to the overall Europe rice bran oil market share. These innovations cater to niche market segments and offer consumers a wider range of choices to suit their specific dietary needs and culinary preferences.
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Manufacturers and brands are investing in marketing and consumer education initiatives to raise awareness of the benefits of rice bran oil and promote its usage in European households. These initiatives in the rice bran oil market in Europe include advertising campaigns, educational materials, cooking demonstrations, and collaboration with chefs, nutritionists, and influencers to showcase the versatility, health benefits, and culinary uses of rice bran oil.
Europe Rice Bran Oil Market Segmentation
The market can be divided based on type, by-product, distribution channel, application, and country.
Market Breakup by Type
- Refined
- Non-Refined
Market Breakup by By-Product
- Ferulic Acid
- Gamma Oryzanol
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Market Breakup by Application
- Food and Beverages
- Cosmetics and Personal Care
- Pharmaceuticals
- Others
Market Breakup by Country
- United Kingdom
- Germany
- France
- Italy
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Europe rice bran oil market. Some of the major players explored in the report by Expert Market Research are as follows:
- Cargill Inc.
- Ricela Group of Companies
- King Rice Oil Group
- Wilmar International Group
- Emami Agrotech Limited
- Gustav Heess Oleochemische Erzeugnisse GmbH
- Sethia Hemraj Rice Oil Company
- Vaigai Agro Products Limited
- Calofic Corporation
- BCL Industries Limited
- Others
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